Broadcasting (Jan - June 1945)

"'Nebraska's Capital City 1 Nebraska Station" J .|.|L At Deadline . . . NEGOTIATIONS between the NBC and Blue networks and the National Assn. of Broadcast Engineers & Technicians (NABET) are to be resumed this Wednesday in New York, with likelihood that the union will force the companies into signing or refusing to sign contract covering jurisdiction over platter turners. LEAF GUM Co., Chicago, Jan. 20 begins sponsorship for 52 weeks of a series of musicals, Saturday, 4:45-5 p.m. CWT (repeat 5:30 p.m.) on 79 NBC stations covering Midwest to New York. Agency is Bozell & Jacobs. Show replaces Starring Curt Massey, dropped by Schutter Candy Co., Chicago, for spot campaign in 22 markets. Agency, Schwimmer & Scott, announced plans may include half-hour Hollywood network show. NEW APPLICATIONS filed with the FCC: WFTC Kinston, N. C. for shift of assignment to 5,000 w on 590 kc from 250 w on 1230 kc. KFBI Wichita for power increase daytime from 5,000 w to 10,000 w (1070 kc). KQW San Francisco for new FM station on 44,300 kc with 19,000 sq. mi. coverage and estimated cost of $132,050. SELLERS Page 10 • January 1, 1945 MURRAY CARPENTER literally learned the advertising business from the ground up. He started ten years ago, just out of school, as personal messenger to Richard Compton. With a decade of solid agency experience behind him, Murray's current job is that of media supervisor in charge of all time and space on the Procter & Gamble account, working under Guy Richards, vice-president in charge of media. In a short time, after joining the agency in 1934, young alert, affable Carpenter was advanced to the media department where he did clerical work. Later he became assistant to Roy Shults, who then was spacebuyer on the Seagram account, and now a CBS account executive. In 1936 some of the Compton accounts developed a wider interest in spot radio. P&G, already a large network user, expanded its placement of both spot announcements and transcribed quarter-hour shows for some of its products, including Crisco, Lava and P&G White Laundry Soap. Murray worked with Roy Shults on this spot placement. P&G pioneered spot radio in Canada — there were no Canadian networks and the company was placing its U. S. network shows on a transcribed basis throughout Canada. It was and still is one of the largest U. S. advertisers in Canada. After indoctrination into the ac MURRAY SALES count end of the agency as assistant to Chauneey Landon, executive on the Crisco account, Murray took over, in the early part of 1942, the buying of newspaper and supplement space for Duz. The following year he was made supervisor for all media on that account, and in mid-1943 he became agency radio supervisor in charge of time placement. He was recently appointed media supervisor on Procter & Gamble. No agency executive will talk in terms of billing — especially in the highly competitive soap field — and Murray, who is cordially but cautiously discrete, is no exception. However, a study of lineage, radio, and media reports shows that P&G accounts under the Compton wing — Crisco-Fluffo, Ivory Soap and Flakes, and Duz, spent about $10,000,000 in advertising in the U. S. and Canada during 1943, giving some idea of the scope of coordinating those media expenditures. About 60% of it went into radio, the remainder split between magazines and newspapers, but every dollar — wherever it was spent — was tabbed and results accurately checked. Murray is an active family man. He was married in 1938 to Harriet Lang, a Compton alumna. They have three children, Carol, Nancy, and Robin. When he has time, he relaxes with easel and brush. He's pretty good at it, too. mmmoion DELAWARE II ^ ^ Basic Station 5000 day and nighf Represented by BAYMEB BROADCASTING • Broadcast Advertisi