Broadcasting (Jan - June 1945)

Page scan 00053 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1945)
Leaf #:
00053
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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In meeting the challenge of the future, Western Electric equipment leads the way War's end will bring a challenge to everyone. To those identified with communications and transportation, faster, better interchange of ideas and goods will be the order of the day. We at Western Electric —with our 75-years heritage of leadership in communications equipment — believe we are peculiarly qualified to accept this challenge. In world-wide telephony, broadcasting, aviation, marine and mobile radio — in every field where sound-transmission apparatus plays a part— Western Electric has led and will continue to lead the way. In these fields as well as in television. Western Electric will play a dominant part in the future. To speed Victory, buy more War Bonds— and keep them! Western Stearic \ >\ ARSENAL OF COMMUNICATIONS EQUIPMENT *GTaybaR ROADCASTING Broadcast Advertising January 1, 1945 • Page 47