Broadcasting (Jan - June 1945)

Page scan 00057 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1945)
Leaf #:
00057
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Hooper Rates 'Girl Marries^ First For December Daytime Week-day Shows TOP rating in the list of ten weekday programs in the C. E. Hooper Inc. report on national daytime programs for December was resumed by When a Girl Marries. Aunt Jenny made a spectacular rise to second place from obscurity of two previous lists in which the program failed to appear. Day Audience Down Life Can Be Beautiful, which moved back into the top ten list in November in last place, moved up to third in line in the current report. Fourth was Ma Perkins. Kate Smith ranked sixth, followed by Big Sister, Portia Faces Ldfe, Stella Dallas, and Young Widder Brown. Theatre of Today ranked first and Stars Over Hollywood second of the Saturday shows. Hooperratings are down from between 0.3 to 0.8 from last year's reports for average daytime audi 1. Let's Pretend 2. Terry and the Pirates 3. Jack Armstrong 4. Tom Mix 5. Breakfast Club (Swift) — ence rating, average sets-m-use and average available audience. The audience rating of 4.7 however is up from the last report, and the available audience of 71.3 up 0.8 from the last report. Sets-in-use figure is 15.4, down 0.1 from the last report. Ma Perkins has the highest sponsor identification index, 74.8, with 71.6 giving the correct product; 3.2 giving another product; 6.4, representing misidentification and 18.8 those who couldn't name a sponsor. Breakfast Club (Swift) had the largest number of women listeners, Baukhage Talking the most men, and Terry and the Pirates the most children listeners. The five top ranking programs listed in terms of the number of listeners per listening set are as follows : Stan. Brands Expands STANDARD BRANDS, New York, stepping up its use of network programs (starting Feb 4), will begin sponsorship of a weekly halfhour comedy variety program on behalf of Fleischmann's Yeast and Blue Bonnet Margarine on NBC, 8:30-9 p.m., replacing One Man's Family which will be moved into another period, yet undetermined. New Eddie Bracken show will feature the stage and screen comedian with an unnamed orchestra. Mann Holliner will direct the program with musical director and and writers to be announced. For its various products. Standard Brands currently has two programs on NBC aHd one on CBS. Agency for products to be promoted on new show is Kenyon & Eckhardt, New York. 1.45 Men 0.27 0.25 0.30 Children 1.20 1.37 1.31 0.99 0.42 Total 2.58 2.46 2.43 2.36 2.17 Wearing Quality of Long Shows Found Variable REPORTING on a survey to determine the "wearing quality" of programs of unusual length. The Pulse Inc., New York, concludes that there is no general law governing the holding power of such programs, but finds certain factors contributing to gains or losses of a long period show while on the air. Nighttime variety and drama shows, The Pulse relates in the Radio Monthly News Letter, Dec. 15, tend to lose listeners with each new quarter-hour. In all the surveyed programs in this category, the second quarter-hour loses less listeners than the third. Sunday morning and afternoon shows, it was found, gain more listeners than they lose. 14th Anniversary NBC broadcast of Carnation Contented Hour, Monday 9-9:30 (GWT), celebrates its 14th year on the air Jan. 4. Show is sponsored by the Carnation Co., Milwaukee, through Brwin, & Co., Chicago. Tangiers Interest ATLAS Corp. has acquired an interest in the Societe de Gerance de Radio Imperial, operator of the radio station in the International Zone of Tangiers, Floyd B. Odium, president of the corporation announced. Plans, in addition to the modernization and enlargement of the Tangiers station, are to install and operate stations in Martinique, French Guinea, Guadeloupe, French territories in India, Madagascar, la Reunion, New Caledonia, Oceanic Settlements, Clipperton Island and St. Pierre et Miquelon. The operation will cover broadcasting, television, wireless communiciations and facsimile transmission. KVOE Santa Ana, Cal., has appointed W. S. Grant Co. as national advertising representative, effective Jan. 1. These Two Stations Provide the Only Full Coverage of This Rich Pennsylvania Area 5°% WATTS STATION TIME SPOT ANNOUNCEMENTS CONTACT BuB-Smitli Cofflpany, Iseoip. Im Angeles iS. C«lilomia BOTH STATtONS ARE SOLD IN COMBINATION RATE fOR NETWORK AND SPOT National Representatives HEADLEY-REED COMPANY New York, Chicago, Detroit, Atlanta, San Francisco J COLUMBIA NETWORK BUFFALO'S ONLY 50,000 WATT STATION DAY and NIGHT BUFFALO BROADCASTING I CORPORATION : RAND BUILDING. BUFFALO, NIW TOaK Notional Ropretenlollve : IREi & PETIRL. INC BROADCASTING • Broadcast Advertising January 1, 1945 • Page 53