Broadcasting (Jan - June 1945)

Page scan 00089 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1945)
Leaf #:
00089
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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THE Evidence is in/ PREFER Kfiif During the past year in the pages of this magazine, we have presented ample evidence to establish the reason why "Portland, Oregon people prefer KGW" We have had testimony to that effect by a long list of prominent witnesses from many walks of Portland's busy civic life. In this case the public is both judge and jury and the verdict overwhelmingly establishes KGW as preeminent in the area it serves. PORTLAND, OREGON REPRESENTEP NATIONAttY BY EDWARD PETRY & CO. INC BROADCASTING • Broadcast Advertising January 8, 1945 • Page