Broadcasting (Jan - June 1945)

Number ...IN READERSHIP among agencies in Chicago • Of the general advertising publications editorially covering all phases of advertising and marketing, advertising agencies in Chicago invariably register an overv/helming reader preference for Advertising Age. The latest survey shov/s that in Chicago more than 4 times as many agency men prefer Advertising Age as "first choice" as the combined total of the next two publications in its field. Previous surveys during the past several years consistently show this same leadership in reader preference. (Tabulation of these surveys upon request — write for a copy.) In radio advertising . . . Advertising Age regularly carries more broadcasting station advertising than any other general advertising publication. Advertising Age The National Newspaper of Marketiirgj 100 E. Ohio St., Chicago II . 330 W. 42nd St., New York 1«V Page 70 • February 12, 1945 Scophony Foresees Subscription Video Audience of 1,000,000 Seen In Postwar Period SCOPHONY Corp. of America is planning a system of "subscription television," Arthur Levey, Scophony president, said last week in expressing approval of the suggestion advanced by J. J. Nance, vice-president of Zenith Radio Corp. that a non-advertising subscription service is the most practicable means of building the television audience to the size which would interest advertisers [Broadcasting, Jan. 29]. Predicts Big Audience A patented "scrambling" device developed by Dr. A .H. Rosenthal, director of research for Scophony, would enable the company to rent receivers to subscribers and to supply a program service which could not be received by non-subscribers, Mr. Levey explained. Payment of a small installation charge, plus a weekly fee of $2.25, he said, should enable subscribers to amortize the cost of the set in about two years. Receiver would be the model demonstrated in London in 1939, showing a picture 24 x 20 inches. "The Scophony subscription television plan envisages an audience of at least 1,000,000 within a few years after the war and at 50 cents a week, a subscriber fee of $500,000, or an annual revenue of $26,000,000 for the program service alone," Mr. Levey satted. Mennen Additions MENNEN Co., Newark, as part of a spot radio campaign for shave products [Broadcasting, Jan. 29] this week starts thrice-weekly quarter-hour newscasts by Bill Haworth on seven CBS Pacific Coast network stations and fivetimes weekly news periods on WBZ Boston and WLW Cincinnati. Thrice-weekly quarter-hour musical series will be added Feb. 19 on WBBM Chicago. Agency is Duane Jones Co., New York. [wStts ABC NETWORK STATION TIME SPOT ANNOUNCEMENTS CONTACT BniB-Smilh Company, Incotp. KFBK PLAYS BALL Airs Pacific Coast Games Unsponsored CANCELLING several sponsored hours of airtime each week during the baseball season, KFBK, the McClatchy Broadcasting Co.'s station in Sacramento, will present — unsponsored— the Pacific Coast League games for regular listeners and for rebroadcast to the men in the South Pacific. In addition, the Sacramento Bee, paper with which KFBK is affiliated, will pay the ball club $5,000 for broadcast rights, Station will broadcast all home and road games, using usual adver tising time to plug War Bond drives and civic projects. Tony Koester, KFBK announcer, and 1939 trophy winner for his airings of the Pacific Coast games of that year, will give the play-by-play descriptions. WGN Prize Winners WINNERS of the $5,000 first prize in the WGN Chicago studio theatre design contest for the most beautiful and efficient radio-tele vision studio are Arthur Frederick Adams and William F. Clark, both of Chicago. Theatre, seating 2,000 persons will be chief feature of new building, The WGN Chicago Theatre of the Air, to be constructed after the war just south of the Tribune Tower on Michigan ave nue. Second prize of $2,500, third prize of $1,000 and $100 prizes were distributed to runners-up. Oregon Ad Club PORTLAND Advertising Federation, Portland, Ore. has been expanded to cover the state, and retitled Oregon Advertising Club, according to Arden X. Pangborn president and managing director of KGW Portland. Provision was made for esitablishing "community committees" in at least 15 cities throughout the state. Especial purpose is to attract postwar tourists to the state. Disc Newsletter WOB New York is experimenting with a recording of station news as a replacement for "WOR Calling" newsletter distributed to former WOB employes now in service. First disc features interviews with station staff by Dave Drlscoll, special events and war services director, and runs a half-hour. Later disc, if carried through, will run a quarter-hour. There are some 60 servicemen on the WOR mailing list in 'all parts of the world. BIGGER AND SSTTSk IN WAHO TWIN FALLS • IDAHO BROADCASTING • Broadcast Advertising it