Broadcasting (Jan - June 1945)

Page scan 000617 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1945)
Leaf #:
000617
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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.PRICE IS CENTS The Weekly,^^^ Newsmagazine of Radio WHO Jkntu/s u/here Herb isf Some radio farm editors (good ones, too) are desk men primarily. WHO and our top-notch Farm Editor, Herb Plambeck, have a different conception of the job. For instance, let's take a one year period as an example of Herb's comings, goings and doings. Last year Herb travelled 22,640 miles (including a trip to England as an accredited Correspondent, to report on British farmers' wartime methods, etc.), attended 224 meetings, made 130 personal appearance talks to 34,553 listeners, sent 3,020 letters, received 595 official callers and made 249 calls. At the studio his department took care of 2,610 listeners' letters. In addition he prepared and presented most of the Farm News broadcasts, noon day markets and the 30-minute Corn Belt Farm Hour. He also supervised such outside events as the Radio Corn Festival, Master Port Producers Project and the Volunteer Crop Corps Honor Roll. To what purpose all this bustle? WHO has the theory that after winning the preference of a whole State you keep it by doing something better than wearing out the seat of your pants in a swivel chair. Herb agrees with us, and proves the point with results! For one result — Iowa Prefers WHO! + WHO for Iowa PLUS + Des Moines . . . 50,000 WatU B. J. Palmer, President J. O. Maland, Manager FREE & PETERS, Inc., ^alionml Representatne*