Broadcasting (Jan - June 1945)

Page scan 000619 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1945)
Leaf #:
000619
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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IMg Packing Plant To Continutj On WSIX For Seventh Year D. M. McBride, Sales Manager, Neuhoff Packing Company signs another WSIX contract. Another time buyer, in a position to judge the merits of an advertising medium at close range, continues to place the major portion of his company's advertising over WSIX year after year. Join the long list of representative advertisers who have learned, by many years of actual advertising experience, that WSIX produces SATISFACTORY RESULTS AT LOW SALES COST. THE KATZ AGENCY, INC., ISational Representatives Published every Monday, 53rd issue (Year Book Number) published in February by Broadcasting Publications, Inc., 870 National Press Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879.