Broadcasting (Jan - June 1945)

Page scan 000622 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1945)
Leaf #:
000622
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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New Orleans Bankers or • • • Yazoo County Farmers (with money in the bank) . . . Folks turn first to NEW ORLEANS A DEPARTMENT OF LOYOLA UNIUERSITy THE GREATEST SELLING POWER IN THE SOUTH'S GREATEST CITY 50,000 Watts ★ Clear Channel ★ CBS Affiliate Represented Nationally by The Kalz Agency, Inc. Page 6 • February 26, 1945 BROAaeASTING The Weeklv^M^ ^ewsmagozine of Radio ; : broadcast Advertising Published Weekly by Broadcasting Publications, inc. Executive, Editorial, Advertising and Circulation Offices: 870 National Press BIdg. Washington 4, D. C. Telephone: ME 1022 IN THIS ISSUE . . , FM Allocation to Feature FCC Hearing 13 Byron Price Gives Views on Free Radio 13 Trammell Tells NBC Commercial Policies 14 Four Net OfFicials Named to CAB Board 14 House Group Would Clip AFM Power 15 Iwo Landing Provided Radio Beat 15 Clear-Channel Hearing Set for May 9 16 Million-w Station Sought for Mexico 16' Clarke Called Most-Decorated Announcer — 18 Wozencraft Opens Own Law Office 18 50-kw Stations Gross Over 58 Millions 21 Rogow Opposes 'Post' Crusade 22 Labor Problems Confront Television 28 Dairy Program Honors War Employes 34 Vessel Relays Copy from Luzon Area 53 80% of Stations at Meets Sign With BMB_ 56 Convention Permits Easier to Get 57 Score of Petitions Seek New Stations 58 Briefs Filed in FCC Allocation Hearing 60 Curfew Hits Late Night Programs 70 DEPARTMENTS Advertisers 48 Control Room 50 Agencies 46 Our Respects To — 38 10 Personal Notes 40 Behind the Mike 42 Purely Programs 52 Business of Bcstg— 44 Sellers of Sales — 10 Editorial 38 Network Accounts 67 FCC Actions 66 Sid Hix 70 SOL TAISHOFF Editor and Publiehtr EDITORIAL ROBERT K. RICHARDS, Editorial Dirtctor WASHINGTON: J. Frank Beatty, Managing Xiitor; Bill Bailey, Associate Editor. STAFF: Jmek Levy, Lawrence Christopher, Mary Zurhorst, Sidney Shelley, Norma Pugliese, Jerry Posey. CHICAGO: Florence Small, Mgr.; Jean EldridK*. HOLLYWOOD: David Glickman, Mgr.; Marjorie Barmettler. TORONTO: James Montagnes. BUSINESS MAURY LONG, Business Manager WASHINGTON: Bob Breslau, Adv. Production Manager; Harry Stevens, Eleanor Carpenter, Marie Woodward. AUDITING: B. T. Tabhoff. Catherine Steele, Mildred Racoosin. NEW YORK: S. J. Paul, New York AdveHiting Manager; Patricia Ann Foley. CHICAGO : Florence SmaU, Mgr.; Jean Eldridge. HOLLYWOOD: David Glickman, Mgr.; Marjorie Barmettler. TORONTO: James Montagnes. CIRCULATION BERNARD PLATT, Circulation Manager WASHINGTON: Elsie Ewers, Dorothy Youdb. ADDRESSES WASHINGTON: Natl. Press BIdg. MEtropltn. 1022 NEW YORK: 250 Park Ave. PLaza 5-8355. CHICAGO: 360 N. Mich. Ave. CENtral 4115. HOLLYWOOD: 1509 N. Vine St. Gladstone 7353. TORONTO: 417 Harbour Commission BIdg. Elgin 0775. Copyright 19iS by Broadcasting Priblieationa Int. SUBSCRIPTION PRICE: 55.00 PER YEAR, 15c PER COP BROADCASTING • Broadcast Advertising