Broadcasting (Jan - June 1945)

Page scan 000624 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1945)
Leaf #:
000624
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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'Sometimes I wish she'd listen to something besides WCSH.' 'Sometimes I wish she'd listen to something besides WJAR/ 'Sometimes I wish she'd listen to something besides WBZ." "Sometimes I wish she'd listen to something besid«?s WLBZ.' 'Sometimes I wish she'd listen to something besides WTIC 'Sometimes I wish slie^d listen to something besides NERN.'^ People pay attention to NERN stations, because every NKRN station is an NBC affiliate, carrying the nation's topraled shows plus keenly developed local programs. The number of people paying attention to NERN totals 8,298,472 because the primary coverage of NERN reaches 96.5% of New England's fami lies. And New England is that compact area (2% of U. S. total area) which has 11% of the nation's industrial workers. NERN influences them without line charges, with free studio facilities in Boston, Hartford and New York, for only $312 per daytime quarter-hour. When you buy NERN, you buy a network. Sometimes I wish she'd listen to something besides WFEA. HARTFORD, CONNECTICUT Page 8 • February 26, 1945 "Sometimes I wish she'd listen to something l>esides WRDO BROADCASTING • Broadcast Advertising