Broadcasting (Jan - June 1945)

Perfume Included BOTTLE of Prince Matchabelli perfume attached to placard headed "Sample My Wares" has been distributed to some 50 New York radio editors and agency radio departments as the first in a series of promotion pieces in behalf of Arthur Gary, NBC staff announcer. First piece calls attention to Mr. Gary's delivery of commercials on Prince Matchabelli Inc. "Stradivari Program" on NBC until April 8 when program shifts to CBS. WSM Color Program Schedule NEW WSM Nashville program release features on the cover a mountain scene printed in color. In the foreground is a fully blooming mountain laurel backed up by spruce and overlooking a valley with the typical blue Smoky Mountain haze. The caption "Good Morning, Gentlemen: It's Spring Down South!" appears on the cover along with reminder that "folks are busy buying!" Christmas Club Report FORTY-EIGHT page illustrated financial report on the $85,318.89 donated to the Prairie FarmerWLS Chicago Neighbors Club since its founding in 1935, was distributed last week to the club contributors. Booklet contains 29 photographs and two maps showing the distribution of the gifts. All club administrative costs are paid by Prairie Farmer-WLS. KMOX Folder TO SHOW that the country folks of the Mississippi Valley region "play an important part in the scheme of things" and how Farm Director Ted Mangner furnishes them daily with a "multitude of farm news, trends and helpful suggestions", KMOX St. Louis has distributed a folder and letter announcing sponsorship availability of the "Ted Mangner Program". McClatchy Promotion Dept. NEW PROMOTION department to serve the McClatchy Broadcasting Co. and McClatchy newspapers of California has been formed with Everet S. Peterson and Bradley Riter, McClatchy veterans, on the staff. Mr. Peterson has been engraving manager for the Sacramento Bee and job printing plant manager for the newspapers. Mr. Riter was promotion editor for the Bee. CBS Contest Winner WINNER of the CBS caricature contest was Corp. Herbert A. Writer 'USMC who received a $500 War Bond from Carl J. Burkland, manager of WTOP Washington. Contest was conducted last fall over all CBS stations. Over 1,100 drawings were turned In to WTOP after entrants were furnished with a sheet containing 60 drawings of CBS stars and program ideas. Limerick Contest WHN New York Is conducting a limerick contest on its "Gloom Dodgers" program in connection with the new GI wail, "Oh, My Achin' Back", written by Morey Amsterdam, co-m.c. of the show, who also wrote "Rum and CocaCola". Five best verses will be aired weekly and winners will receive passes to a Manhattan theatre. KROS Club News Series PIVE-MINTJTE news survey is presented by a member of KROS Clinton, la. at each civic club meeting in the KROS area. The summary Is easily Inserted into the regular business session of the organization without interfering with the club program. Service has received considerable favor and has been offered by KROS since opening of the station In 1941. Song for Gambling FEATURING John Gambling's 20th anniversary show on WOR New York is the ballad "He Was Just a Gambling Man", written by WOR staff members. The station's claim of "more morning listeners" than are enjoyed by any other New York station is credited in part to the Gambling show. WIBG Awards WIBG Philadelphia has presented awards to high school basketball champion teams from six schools in the suburban league and one In Philadelphia. WLW in Morale Movie MOTION PICTURE Unit of the U. S. Army Signal Corps has taken pictures at WLW Cincinnati to be used in an Army morale film titled "Report From Ohio" which will go to troops throughout the world. James Cassidy, WLW war correspondent, recently returned from overseas, is narrator. Sales Idea Sheet MUTUAL has released the first in a series of bulletins designed to help MBS stations sell and keep sold network cooperative programs. Titled the Mutual7 Coop, sheet will be Issued at irregular intervals and wUl Include items on successful sales and sponsor experience with MBS programs. WAYS Newspaper FIRST edition of WAYS Charlotte house organ "On the Air" was published last month coincident with the third anniversary of the station. Special promotion for programs during the next year wljl make use of card displays on buses In Charlotte and neighboring cities. Hallicrafters Booklet EIGHT-page 10 x 10 promotion booklet colored in red, white and blue has been released to 10,000 dealers and distibutors of Hallicrafters Co., Chicago, in connection with their half hour show "America Unlimited", to be broadcast over WGN Chicago AprU 2. KSD Brochure SPIRAL bound brochure on KSD and the St. Louis area has been distributed by the station. Coverage and other maps; facts on population and standards of living; retail sales data; information on personalities and program coverage are highlighted in the booklet. Market Research Book BOOKLET issued by Abbott Kimball Co., N. Y., called "Market Research, the Scientific Approach to Advertising", explains that marketing research makes possible the formulation of plans and policies and the building of advertising campaigns on the basis of known facts. Sports Reports WHOM Jersey City promotes daily reports by sportscaster Joe Cummiskey In a folder illustrated with sports news shots. Cover bears a picture of Mr. Cummiskey, pointing to the reader and asking "Do You Want to Hear Some Plain Talk?". WSPA Bookmark BOOKMARK containing reprint of a newspaper story concerning the Industrial and production wealth of the Spartansburg, S. C. locality, is being distributed by WSPA Spartanburg. Mark is made for use in Standard Rate & Data. Tele Color Chart RKO Television Corp. has developed a new video color chart which shows on a monitor screen how colors will appear on home receivers. Chart has been Installed at WABD, DuMont television station, New York. AMP Pamphlet ASSOCIATED MUSIC PUBLISHERS, New York, is distributing "A Brief Survey of Catalogs Controlled for Radio by AMP", a pamphlet summarizing the musical material offered by each of 17 publishers. Good Score Card COMPARING golfers who use the same course constantly to sponsors who sell over WIP Philadelphia consistently, a folder on WIP states its "sales 'score card' must look mighty good", and urges sponsors to take availabilities. WHBQ Trade Ad Folder SERIES of trade paper advertisements of WHBQ Memphis has been presented In brochure form and Is titled "A Reminder that there are more reasons for using WHBQ than any other Memphis station". Pep Offer KELLOGG Co. (Pep) Battle Creek, Mich., sponsors of "Superman", fiveweekly on Mutual, will offer listeners a. "Walky-Talky" which really functions. Video Promotion ADMIRAL CORP., Chicago, electronics and appliance manufacturers, and television station WBKB Chicago have concluded a .ioint agreement to further television development in Chicago it was announced by Elmer C. Upton, managing director of the station and by Richard A. Graver, vice-president of Admiral, in charge of the radio division. Manufacturer will use station as a proving ground for equipment. Admiral starting April 3 will sponsor telecasts for two evenings a week. Shows will be used to demonstrate television fundamentals to retail dealers. When sets are made by Admiral again, plan calls for telecasts to be shown by dealers in local stores (via the sets) to customers. WOR RECORDING division has entered the transcribed syndicated program field with the release of "The Sealed Book", half-hour mystery series, by David Kogan and Bob Arthur. First sponsor on WOR is John Surrey Ltd. PLUG FOR A PENNY was what this recent programming confer 1 ence was all about, as sponsor and j agency executives met to supervise 1 transcribing of Rexall Review. \\ Quarter-hour transcriptions utilizing topflight Holljrwood talent, will be used on more than 200 stations to promote national Rexall one-cent sale from April 29 through May 5. Getting down to business (1 to r) are Phil Cohan, producer-director of N. W. Ayer & Son, agency servicing United Drug Co. (Rexall) account; Sam Hartford, advertising executive of United Drug Co.; and Arthur White, agency New York account executive. Religions Series From WRVA SERIES Of "Presbyterian Hour" broadcasts originates 8:30-9 a.m. Sunday from WRVA Richmond AprU 1 through June 24. Leading Presbyterian ministers of the South conduct the services heard on 12 southern stations. Music Is by "Presbyterian Hour" quartet. Stations scheduled to carry the series are WRVA, WDBJ Roanoke, Va.; WINX Washington; WPTF Raleigh, WBIG Greensboro, WSOC Charlotte, WWNC Asheville and WSJS Wlnston-Salem, N. C; WIS Columbia, WSPA Spartanburg, and WTMA Charleston, S. C, and WJAX Jacksonville, Fla. New Children's Programs WNEW New York will have a continuous 35-minute Sunday morning period for children beginning AprU 8 with start of "Books Bring Adventures", quarterhour to be followed by five minutes of news for juvenile listeners. Station's regular "Red Robin Playhouse" precedes the book series. "Books Bring Adventures" is a series prepared by the Junior League of America and wUl run for 13 •weeks, dramatizing chUdren's books selected by a special board of judges. Forum on World Peace TO PROMOTE public understanding of the factors bearing on a permanent world peace, WJBK Detroit has started a weekly half -hour Saturday afternoon program presenting discussions on controversial issues by authorities. Opening program March 24 featured opposing groups among Polish-Americans on the Crimean Pact. Both Polish and English wUl be used In the series. Sunday Concert Soloists OVER 500 amateur singers have entered the vocal competition of the first annual PhUadelphla Music Festival to be held June 1. Auditioning Is held In the studios of KYW PhUadelphla. From the entries 25 will be chosen as soloists for a series of six Sunday concerts, 1-1:30 p.m., to be aired by KYW beginning AprU 22. Service Interviews NEW quarter-hour Interview program Is now aired weekly by CKSF Cornwall, Ont. titled "Welcome From Overseas" and featuring local servicemen and women Just returned from overseas. Program Is designed to assist to reestablish the veterans In civilian life. Service News WMJM Cordele, Ga. wUl use It's frequency check period to broadcast hometown news for men In service. Relatives are asked to tell servicemen of the special broadcast at 3:30 a.m. ChUdren's Series CBS Is buUding a half-hour chUdren's period in the Monday through Friday 5:30-6 p.m. spot. A western series "Clmmaron Tavern" wUl be heard in the first quarter-hour segment beginning AprU 9 replacing "Terry Allen". Felix Holt, who Is leaving WXYZ Detroit as program director, wUl write the program. "WUderness Road", a Juvenile series, may be replaced by a new series "Sparrow & the Hawk", with action centering around civic improvement projects, aviation and other modern themes. WPTF Welfare Series PUBLIC WELFARE emphasis by WPTF Raleigh in 1945 is featured in a new 52week series of Community CouncU broadcasts under title "Inside Story". The program for first 13 weeks wUl deal with services by social welfare agencies. Long-Distance Basketball VIA direct wire from Madison Square Garden, New York, KOMA Oklahoma City broadcast last Tuesday the basketball game between the Oklahoma Aggies and New York U. in the finals of the National Collegiate Athletic Assn. EastWest championship match. Correspondents Forum A WASHINGTON correspondents forum on the United Nations' San Francisco meeting and its significance Is being sponsored by the Advertising Club of Akron coast-to-coast on the Blue Network Tuesday, 9-9:30 p.m. EWT. The program wUl originate in Akron. Veterans on KNX WITH VETERANS as members of the show's cast each week, "Welcome Home" has been started on KNX Hollywood! and Is designed to aid rehabUltation of servicemen. Amateur Announcers | AMATEURS have their chance at broads casting on the new WHBQ Memphis weekly program "So You Want to Be an Announcer". Three contestants appear on the show each week. Relief Aid Series WOV New York Is broadcasting "Re port to the Community," weekly ten' minute Italian-language talk designed to aid the American Relief for Italy campaign. Old West Series ROMANCE of the old West as told 10 history, the motion pictures and true stories, Is basis for "Western Theatre of the Air" which has started on CBS Pacific stations. Page 28 • April 2, 1945 BROADCASTING • Broadcast Advertising