Broadcasting (Jan - June 1945)

Record Details:

Title:
Broadcasting
Date:
Jan - June 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1945)
Leaf #:
0002001
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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uses [gvipment m Microphone to Antenna WEAF-FM, the New York FM station of the National Broadcasting Company, uses RCA equipment "from microphone to antenna." WEAF-FM programs originate in the network's Radio City studios, where RCA 44-BX and 77-B Microphones are used exclusively. They pass through studio control booths equipped with RCA custom-built control consoles, through the big network control panel in the master control room, and through the equipment room with its rows of rack-mounted RCA amplifiers. From the studios, WEAF-FM programs are fed by special high-quality telephone lines to the transmitter room at the Empire State Building. Here, not only the transmitter, but also the audio amplifiers, and the monitoring and test equipment, as well, are standard RCA units. The antenna (highest point in New York) is a specially designed system consisting of four dipoles arranged in a circle. This antenna was developed by RCA engineers in 1939. After the war, it will be replaced by a new multiple-layer type. That the equipment of WEAF-FM should be all-RCA is, of course, not surprising — for the National Broadcasting Company uses RCA-built equipment in all of its many broadcasting activities — AM, FM, and television. NBC engineers work with RCA engineers in the development of much of this equipment— field-test the models — and otherwise make available their unequaled operating experience. As a result, RCA broadcasting equipment is always up to date; incorporates the features operating engineers want; and, most important of all, is always "top quality." Operators of both AM and FM stations — and station" applicants — can make reservations right now for early delivery of RCA postwar broadcast equipment. For information on our Broadcast Equipment Priority Plan, write Broadcast Equipment Section, Radio Corporation of America, Camden, N. J. BUr WAi; BONDS RADIO CORPORATION OF AMERICA RCA VICTOR DIVISION • CAMDEN, N. J. In Canada, RCA VICTOR COMPANY LIMITED, Montreal Below: The RCA FM-IO-A Transmitter of fFEAF-FM. NBC was the first network to start FM broadcasting in New York City. The installation shown here is in the Empire State Building. Presently operating at reduced power, it will operate on full power as soon as ivarlime restrictions are lifted.