Broadcasting (July - Sept 1945)

Page scan 0009 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Sept 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Sept 1945)
Leaf #:
0009
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 27, 2024
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tplit-seconds count at the start . . . spinnaker up drop the jib ... . turn to ballooner .... never a luff in the mainsail .... a skipper's job is never ending. And so in radio . . . Program policies .... commercial good taste .... public service consciousness are never-ending con siderations of station management. Yes, these stations listed here are guided by management acutely aware of their audience obligations .... obligations that pay off for you, their advertisers. REPRESENTED NATIONALLY BY n ★ ★ \ j i fill! I ★ ★ ★ U. NEW YORK • CHICAGO • LOS ANGELES DETROIT • ST. LOUIS • SAN FRANCISCO -ROADCASTING • Broadcast Advertising SPOT RADIO LIST WSB Atlanta NBC WBAL Baltimore NBC WNAC Boston MBS WICC Bridgeport MBS WBEN Buffalo NBC WGAR Cleveland CBS WFAA Dallas NBC WBAP Fort Worth NBC KGKO Ft. Worth, Dallas BLU KARM Fresno CBS WJR Detroit CBS KPRC Houston NBC WDAF Kansas City NBC KFOR Lincoln BLU KARK Little Rock NBC KFI Los Angeles NBC WHAS Louisville CBS WLLH Lowell-Lawrence MBS WTMJ Milwaukee NBC KSTP Mpls.-St. Paul NBC WSM Nashville NBC WSMB New Orleans NBC WTAR Norfolk NBC KOIL Omaha CBS KGW Portland, Ore. NBC WEAN Providence MBS WRNL Richmond BLU KSL Salt Lake City CBS WOAI San Antonio NBC KQW San Francisco CBS KOMO Seattle NBC KTBS Shreveport NBC KHQ Spokane NBC KGA Spokane BLU WMAS Springfield CBS WAGE Syracuse BLU KVOO Tulsa NBC KFH Wichita CBS WAAB Worcester MBS THE TEXAS QUALITY AND YANKEE NETWORKS July 2, 1945 • Page 5