Broadcasting (Oct - Dec 1945)

CH I C A G O 5000 WATTS 560KC flGEnCIES ^ FM WANTED BY 60% MANSFIELD REPORTS BETTER than 60% of postwar radio receiver purchasers want their new sets to include FM, Frank Mansfield, director of sales research for Sylvania Electric Products Inc., stated at a news conference in New York. This means a potential new $600,000,000 market added to the radio set business in the next two or three years, he said, as 10,700,000 FM sets can be sold out of a total market for 17,400,000 receivers. Reporting on a special survey of radio set owners just completed by the company, the third in a continuing series, Mr. Mansfield said today's FM set owners represent less than two per cent of all radio owners. There are some 432,000 FM sets in use currently, of which 93% are combination AM-FM receivers, he said, and better than 90% were purchased in 1941 and 1942. The great majority of FM owners are thoroughly sold on it as compared to AM, he reported, with 85% of those interviewed crediting their preference to reduced static and noise, 61% to greater realism, 48% to less advertising, 37% to less interference between stations, 20% to a preference for FM programming and 14% to poor AM reception in their locality. Auto ignition static is the major complaint of FM set owners. Of interviews with some 1800 non-FM set owners, Mr. Mansfield said only 14% had ever heard an FM broadcast, but despite that fact two out of three postwar radio purchasers want their new sets to include FM and are willing to pay more for them. High fidelity was considered the greatest advantage of FM by those not now owning FM sets, he said, with 56% stating they would pay $100 to $150 more for an FM set with true high fidelity. Present FM set owners, he said, usually report that they like high fidelity but when their sets are examined 80% are found tuned so they don't get it. Daniel N. Stair DANIEL N. STAIR, engineer in charge of NBC international shortwave transmitter at Bound Brook, N. J., died Nov. 1 after a long illness. He had been associated with NBC since November 1926. He is survived by his wife, Frances. William B. Tracy WILLIAM B. TRACY, 58, account executive of Campbell-Ewald Co., New York, died Oct 31, at his New York home. Entering the advertising business in 1908, he became president of Tracy-Parry Co., Philadelphia, from 1910 to 1936, when he returned to New York and was associated in an executive capacity with Benton & Bowles, Arthur Kudner Inc., and Saccone, Speed & Jenney, before* joining Campbell-Ewald last ye'af. Miss Cristy JH. LANG Jr. has resigned as vice, president of Grey Adv. Agency, New York, to become the head of the plan board of John A. Cairns & Co., New York. MURIEL WILLIAMS, formerly with Irwin Vladimir & Co., New York, also joins Cairns as assistant account executive. R. ANNE CRISTY. is new radio director of Howard-Wesson Co., Worcester, Mass. Formerly with WTAG Worcester, Miss Cristy also has conducted radio script writing and advertising courses for three years at Worcester Junior College evening school. GENE INGE, former radio columnist of Los Angeles HeraldExpress and more recently associated with civilian subsistence contractor with AAP, has joined Paul Winans Adv., Los Angeles, as account executive and creator ofprogram ideas. JAMES FONDA, account contact of Foote, Cone & Belding, has returned to Los Angeles headquarters after conferring with eastern seaboard stations on spot radio campaign starting in midDecember for California Fruit Growers Exchange (Synkist oranges). C. G. BOWEN, formerly of Will Grant Adv., Los Angeles, has joined Paul E. Newman Co. as production manager. ELAINE MOTT has been promoted to traffic and office manager of Arthur W. Stowe Adv., Los Angeles. HOWARD H. HELMICK. with Army discharge, has joined the agency as copywriter. MRS. TOMI BLOCK, former copywriter with W. T. Grant Co., New York, has joined Federal Adv., New York, as copywriter, y : ■■■■ ■ 1 " SAM YOUNG, account executive formerly with R. C. Smith & Son, Toronto, has joined the Toronto office of Stevenson & Scott. GRANT Adv. has moved its Toronto office to 103 Church Street. DAVE MCMILLAN is manager. HAROLD F., STANFIELD Ltd., Montreal, has opened a branch office in Saint John, N. B., at 31 Royal Security Bldg. VICTOR P. GRAY, formerly with Taylor & Carson Broadcasting Ltd., Vancouver, is manager. HARRIET BELILLE, former timebuyer with Compton Adv. Agency, joined Grey Adv. Agency, New York, Nov. 5. LT. COMDR. EDWARD C. SIMONS, on duty with the Coast Guard for three years, and JOHN LEWIS AMES, formerly with FBI, have rejoined Ruthrauff & Ryan, New York, as media executive and legal assistant respectively. RUSS HILLIER has joined the staff of Gray & Rogers Adv. Agency, Philadelphia. He was formerly with Al Paul Lefton Agency. J. JESSIE KANE, radio director of H. M. Dittman Adv. Agency, Philadelphia, is ill with virus pneumonia. LES HARRIS, with Benton & Bowles, New York, as a producer and director of Prudential's "Family Hour", Sunday 5-5:30 p.m. on CBS, has been named chief of program ideas for the agency in addition to his other duties. NORTH CLAREY is new member of Lewis & Gilman, Philadelphia agency. Before serving for three years in Coast Guard he was managing editor of Ethyl News, trade publication. HAROLD DUNDES and BEN FRANK returned last week from the armed services after three years to assume active direction of Dundes & Frank, New York. HUGH A. MITCHELL, vice-president and director of McCann-Erickson, has been appointed agency's European manager and will headquarter in London beginning early next year. Speaking Oct. 31 at a meeting of the Export Advertising Assn. in New York, Mitchell reported on business and advertising conditions in Europe from which he has just returned after a two-month trip. He said that the possibility of commercial radio programs is still being discussed by British advertising men but the concensus is that any immediate change is unlikely. FREDERIC A. CHASE, California newspaperman and director of publicity activities for several national and local government agencies and former director of public relations for the Southern California chapter, of the Associated General Contractors, has been appointed head of Youiig Rubicam West Coast industrial puttfic relations and publicity staff. RICHARD L. EASTLAND, released from the Navy and formerly in charge of radio for J. Walter Thompson ~Po., Chicago, and M. 3. CONDONES transferred from Roy S. Durstine Inc. office in Cincinnati, have been appointed 1 co-radio directors of Durstine in New York. HARMON NELSON, released from AFRS as captain, has been appointed West Coast radio manager of Roche, Williams & Cleary, now establishing Hollywood offices. WILLIAM H. COFFMAN, for several years manager of an Industrial advertising agency, has been elected president of Cabot & Co., general advertising, which has opened offices in the Fulton Bldg., Pittsburgh. , BROMLEY HOUSE, vice-president and radio director of Gregory Adv., Cleveland, has resumed duties after two years in Army. Assigned to Special Information Section, Army War College, Washington, he produced "Here's Your Infantry"., /«■ BOB STRUBLE, for four years assistant radio director of W. E. Long Co., Chicago, resigned to become radio director of Dan B. Miner Agency, Los Angeles, effective Nov. 12. MAHLON G. REMINGTON, formerly with Crowell-Collier Publishing Co. and General Mills, has joined merchandising service department of Needham, Louis & Brorby Inc., Chicago. CHARLES W. McMAHON, with Armstrong Cork Co., Lancaster, Pa., for 15 years, is now with Lewis & Gilman, Philadelphia. BILL STUART of the public relations and publicity department of Young & Rubicam, New York, and formerly a radio producer in the company's Hollywood office, has had a first novel, "The Dead Lie Still", published by Farrar & Rinehart. ROBERTA BARD, former director of radio for Huber Hoge & Sons, New York, has joined Ben Sackheim Inc. New York, as account executive. THOMAS J. DEEGAN Jr., former director of public information with American Airlines Inc., Nov. 15 joins Abbott Kimball Co., New York, as vice-president in charge of public relations. MARY ELEANOR REESE, former copy chief of Paris & Peart, New York, has . been named copy chief and account supervisor, Ben Sackheim Inc., New York. TRANSCRIPTION LIBRARY TO FILL ALL REQUIREMENTS AMERICAN FOLK MUSIC If! M. COLE CO. 823 S. WABASH AVE. CHICAGO 5, ILL Page 62 • November 12, 1945 BROADCASTING • Broadcast Advertising