Broadcasting (Oct - Dec 1945)

INCOMING and outgoing were saluted by WJTN Jamestown, N. Y., in party at a Chautauqua county barn. Left to right, Jay E. Mason, president; Dayton S. Wilkins, retiring manager, and Simon Goldman, present manager just back from service overseas. DIEAMS ARE COMING TRIE IN IOWA! Do you picture a farmer as a man to whom the purchase of an aging work-horse would present a problem in financing? Well, Iowa farmers think nothing of paying cash for tractors, or for a complete set of implements for it — when they're available! Without touching their huge reserve of tucked-away War Bonds they're able to buy any available luxury or necessity. And why not? Even back in '43 their average income was $7,672; last year it was at least 20% more, thus topping the $8,000-mark. And today, in 1945, the figure is still rising! But being Iowans, they're not buying silk hats and tuning in nightclub-type programs. Their letters to their favorite station, KMA (more than twice as many as any other station in this area receives) prove they still prefer their own type of music and entertainment to anything else. Iowa people still like to hear announcers giving news and farm information {plenty of it) in their own mid western accents. They like the friendly, neighborly kind of talk they hear over KMA. Let us tell you more of KMA's story. It's the story of personalized programming for your best customers and prospects! KMA AMERICAN BROADCASTING CO. The ISo. 1 Farm Station in the No. 1 Farm Market 152 COUNTIES AROUNN SHENANDOAH, IA. ta& Peters, he STRAUSS TUNE USED IN CATCHY BEER AD ASCAP may not admit it, but just about the most popular tune in Chicago is a little ditty borrowed from Johann Strauss' "Artists Life" and used to plug the sudsy product of Schoenhofen Edelweiss Brewing Co. With programs on WBBM WENR WMAQ, Chicago listeners are reminded to "Drink Edelweiss, it tastes so nice, drink good old Edelweiss" to a musical background of 16 bars of Strauss as vocalized on a Sonovox. Olian Advertising Agency, Chicago, which originated the commercial, says it plans to make use of Western, hill billy, Southern and other types of American folk-song tempos in the near future. Edelweiss is currently sponsoring Studs Terkel's Wax Museum and Down The Edelweiss Trail on NBC-WMAQ; Grand Jury and nightly newscasts on CBS-WBBM; Edelweiss Hour Glass and Paul Harvey and the News on AmericanWENR. I. J. Wagner, of Olian, who created the "Drink Edelweiss" lyric, says he first heard the Strauss music as used by "Madman Monks", the California usedcar tycoon. Writing the four-line verse was easy and when a few days after it first went on the air people began calling the agency asking for the title of the music, he knew he was "in". After more than a year of daily use, people are still calling up and even more important, Mr. Wagner says, the sponsor's product is enjoying one of its greatest years. Marquis Speaks ARNOLD MARQUIS, writer-producer of Pacific Story for NBC, told the third annual meeting of Intermountain Radio Council, held at Salt Lake City, that "freedom of the air waves is essential to good government." Noting that any dictator's first move has been to seize control of radio stations, he said: "By means of radio, they can reach many persons including those who cannot read or write, and control political affairs." Other highlights of the council meeting included a study of a thesaurus of broadcasting, prepared by a council committee headed by Emerson S. Smith, KDYL Salt Lake City program director, as a layman's guide to better programs; a television demonstration at KDYL Radio Playhouse; and start of work on a proposed series of dramatic transcriptions for wide use in Utah during the centennial program in 1947. The dramatic programs will be based on the theme, "Youth Carries the Torch," and will be produced under direction of Louise Hill Howe, director of KSL Salt Lake City Players and member of U. of Utah faculty. Dr. Roald F. Campbell, U. of Utah education department, is chairman of Intermountain Council. New Horizontal Antenna Is Installed by WBKB NEW horizontal antenna was being installed atop Balaban & Katz television station WBKB Chicago last week, A. H. Brolly, chief engineer, announced. Antenna will enable WBKB to increase its signal output so that receiving set owners on Chicago's west side will get a clearer image than heretofore, Mr. Brolly said. Regular WBKB programs will not be interrupted by the installation, which will be completed by Dec. 1. "Viewers all over Chicago will benefit from the increased output, Mr. Brolly declared, "particularly those on the west side and its suburbs." Transmitter tower is located on the roof of the State Lake Building. NFTC Meet NATIONAL FOREIGN TRADE Council will hold its 32d convention in the Waldorf-Astoria, New York Nov. 12-14. Advertising conditions around the world will be discussed at a special dinner at the Roosevelt Hotel, New York, Nov. 12 under auspices of the Export Advertising Assn. McCall Heard RADIO and newspaper editors should not count on being able to purchase Army or Navy electronics equipment "in any appreciable amount" because they will not be generally released, R. Floyd McCall, assistant sales manager of communications and electronics division, Galvin Radio Corp., Chicago, told members of Illinois Associated Press Editors and Publishers on Nov. 3 at the Sherman Hotel. Discussing "walkie-talkies" and "handy-talkies" for news reporting, Mr. McCall said "the handy-talky is not only cumbersome, but has a range of only five miles. We are now developing an improved model which will weigh somewhere between 5 and 10 pounds and which can be used to contact a 'central station' such as a police or press car." TAMALPAIS FM, TV CENTER IS PLANNED REPRESENTATIVES of applicants for FM and television broadcasting sites on Mt. Tamalpais, in Marin County across the bay from San Francisco, met with William D. Pabst, general manager of KFRC San Francisco, Don Lee outlet, to discuss plans looking to development of Tamalpais as an FM and television broadcasting center for the Bay area. Don Lee Broadcasting System has first option for a site with the Marin County Water Co., owners of the mountain. Other applicants are KYA San Francisco, which was represented by Don Fedderson; The Examiner, by Grove Fink; The Chronicle, by C. E. Gilroy; Television Productions Inc. (Paramount Pictures), by Claus Landsburg; and Globe Wireless. Plans were made for complete cooperation between the applicants in allocating sites so as to cut time-wasting friction and furnish San Francisco with both FM and television without delay. Mr. Pabst, who will act temporarily as liaison between Marin County Water Co. and the applicants, said that, barring radical change of policy or of frequency by the FCC, KFRC would be able to furnish San Francisco with FM service in six months and television in nine months. Page 68 • November 12, 1945 BROADCASTING • Broadcast Advertising