Broadcasting (Oct - Dec 1945)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
000651
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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"Now, better look good! Earl Harper is broadcasting this game!" /4nd sport fans are a tremendous audience. That's why WJW has built the greatest SPORTS schedule in Cleveland. DAILY. . .The Shell Oil Company features SPORTS in their Shell Digest. DAILY. . .Texaco presents a late evening round-up of SPORTS . . . SUNDAY. . . Bryant-Heater follows the Cleveland Rams to bring Clevelander's the play-by-play . . . SATURDAY... Texaco broadcasts the outstanding college football game of the week. FRIDAY. . . Gillette Fights . . . THURSDAY. . . Chisholm Boot & Shoe presents Pat Patterson talking about ALL OUTDOORS ... WEDNESDAY... Mail Pouch Tobacco's, FISH AND HUNT CLUB. MONDAY. . . Adam Hat Fights . . . Yes . . . when Cleveland sport fans go into a huddle you can be sure they're listening to WJW. . . BASIC I^JiM 850 KC ABC Network IBf -I «Hf 5000 Watts CLEVELAND, O. wtw! W W wl^K DAY AND NIGHT REPRESENTED NATIONALLY BY HEADLEY-REED COMPANY BROADCASTING • Broadcast Advertising November 12, 1945 • Page