Broadcasting (Oct - Dec 1945)

SponsoRS ^ (Continued from page 74) trie Co., five-weekly for 13 weeks on WMOB Mobile, Ala.; Adam Scheldt Brewing Co., Norrlstown, Pa., five-weekly lor 52 weeks on WMAL Washington, through Lawrence I. Everling, Philadelphia; Davison-Paxon Co., Augusta, Ga. (dept. store), five-weekly for 13 weeks on WGAC Augusta; Sinclair Dealers of Middle Georgia, Macon, five-weekly for 26 weeks on WNEX Macon; Golden Quality Ice Cream Co., Wilkes-Barre, Pa., three-weekly for 13 weeks on WGBI Scranton and WBRE Wilkes-Barre, placed through Lynn-Fieldhouse, Wilkes-Barre; Kingoff Jewelry Store, Danville, Va., five-weekly for 13 weeks on WBTM Danville; The Outlet Co., Providence, R. I. (dept. store), fiveweekly for 13 weeks on WJAR Provi dence; Mitchell Brewing Co., El Paso, three-weekly for 52 weeks on KTSM El Paso; A. R. Staley Sales Co.., Phoenix (food broker), three-weekly for 13 weeks on KOY Phoenix; Foffe Restaurant, Miami Beach, three-weekly for 13 weeks on WKAT Miami Beach; Dayton Spice Mills, Dayton, O. (Old Reliable Coffee), two and three programs weekly for 13 weeks on WTAM WISH WOWO WWVA WHKC WKRC WSAZ WSPD WING. All contracts effective during September, October and first of November and were placed direct unless otherwise stated. STATE OF FLORIDA has named Allied Adv. Agencies of Florida to handle $1,000,000 account to promote industry and tourist business of that state. Radio may be used. NEW SPONSORS for "Pleasure Parade" quarter-hour program transcribed by Frederic W. Ziv Co., Cincinnati, are Falls City Brewing Co., Louisville, five-weekly effective Nov. 12 on WJLS WSAZ WPAR WIRE; Grove Labs.. St. Louis, through Russel M. Seeds Co., 120 episodes five YOU SURE YOU WANT .11 reach them a. a »»« „bacU 'BOre'y , .eehaegefoe)*"^" Dwarf markets fRtt&POBS,«HC weekly on KSD WMAQ WCAO WHO WBZ WNAX KFI KYW WJAS; Kahn Mfg. Co. of Mobile, Ala., once-weekly on WALA Mobile. New 52 week accounts for half-hour "Boston Blackie" weekly series are: Grand Store of Milwaukee, on WTMJ Milwaukee; Lauerman's Dept. Store, Marinette, Wis., on WMAN Marinette; Lors Jewelers Inc., Rock Island, 111., on WHBF Rock Island; Fletcher Oil Co., Los Angeles, through Will Grant Agency, on KHJ Los Angeles (26 weeks): Progress Brewing Co., Oklahoma City, through George Knox Adv. Agency, on KTOK Oklahoma City; O'Neil Dept. Store, Akron, O., through Jessop Adv. Agency, on WAKR Akron. Dan B. Miner Co., Los Angeles agency, has signed for quarter-hour "Easy Aces" series for placement in entire state of California. Other new account* are: Peter Hand Brewery, Chicago, through Mitchell-Faust Adv. Co., sixweekly for 52 weeks on WGN Chicago; Ivey's Inc., Asheville, N. C, 156 episodes five-weekly on WWNC Asheville: Miller Bros., Knoxville, three-weekly for 52 weeks on WROL Knoxville. S. KIND & SONS, Philadelphia (jeweler), through Lavenson Bureau, Philadelphia, has placed nightly program of recorded concert music on WPEN Philadelphia starting Dec. 3. Program is titled "The Philadelphia Philharmonic". ROYAL T. JUMPER, formerly with California Spray Chemical Corp., Richmond, Cal., has been elected vice-president of Kendall Foods Inc., Los Angeles (dog food). FRESNOL MFG. Co., Los Angeles (Fresnol Antjar), has appointed Brisacher, Van Norden & Staff, Los Angeles, to handle advertising. FORD Dealers of Metropolitan Detroit have bought American co-operative program by Martin Agronsky Monday through Friday on WXYZ Detroit effective Oct. 22 for 13 weeks through Maxon Adv. Agency, Detroit. GENERAL ELECTRIC Co., Schenectady (electronics division), effective Nov. 23 drops sponsorship of "World Today" five times weekly, 6:45-6:55 p.m. on CBS. Agency is Maxon Inc., New York. Company will continue for appliance division Art Linkletter "House Party" five times weekly 4-4:25 p.m on CBS through Young & Rubicam. DOROTHY GRAY Ltd., New York (cosmetics), has appointed Federal Adv. Agency, New York, effective Jan. 1 to handle its advertising campaign. J. A. HAUGH MFG. Co., Toronto (work clothes), has started Saturday morning hill-billy musical program on CFRB Toronto. Agency is William R. Orr & Co., Toronto. LYON VAN & STORAGE Co., Los Angeles (moving, storage), adding to heavy West Coast schedule Nov. 19 starts weekly quarter-hour participation in "Meet the Missus" on 10 CBS western stations. Contract for 52 weeks placed through BBDO Los Angeles. PAN-PACIFIC AUDITORIUM, Los Angeles, to promote opening of Pacific Coast Ice Hockey League games on Nov. 10, in a seven-day campaign used a total of 377 transcribed announcements on ten Los Angeles area stations. Spot radio will continue to be used during season ending in late March. Agency is Smith, Bull & McCreery Adv., Hollywood. WESTERN AUTO SUPPLY Co., Los Angeles, augmenting five-weekly local cut COPIED from store trademark, "Oscar" statuette award is presented by Max Frankenberger (1), president of Frankenberger's, men's and boys' store, to Howard L. Chernoff, general manager. West Virginia Network. Award is inscribed "For Outstanding Service" and was presented to WCHS Charleston, W. Va.. network key outlet, for its service in carrying Frankenberger quarter-hour program of sports resumes six days weekly during the past eight years. in of MBS "Cecil Brown— News", on KHJ Hollywood, on Oct. 27 started sponsoring "Saturday A.M." news by Bob Forward on that station. Firm in addition sponsors two quarter-hour newscasts daily on KSRO Santa Rosa, Cal. Contracts are for 52 weeks. Agency is Arthur W. Stowe Adv., Los Angeles. CAPITOL WINES, Los Angeles (wines), Nov. 1 started using six participating spots nightly in "Stardust Melodies", midnight to dawn program, on KFAC Los Angeles. Contract is for 52 weeks. Adolphe Wenland Adv., Los Angeles, has account. EMMET OF CALIFORNIA, Los Angeles (leather goods), has appointed Brisacher, Van Norden & Staff, Los Angeles, to handle advertising. VERNON CANNING Co., Los Angeles, has appointed Brisacher, Van Norden & Staff, Los Angeles, to handle advertising for Newmark Fine Meat Products. Formerly servicing armed forces, limited amount of products has now been released for civilian consumption. SANTA FE VINTAGE Co., Los Angeles (wines), has appointed Brjsacher, Van Norden & Staff, Los Angeles to handle advertising. TURCO PRODUCTS Co., Los Angeles (cleaner), adding to West Coast schedule on Nov. 12 starts five-weekly participation in Molly Morse program on KGB San Diego, Cal., for 13 weeks. Firm also uses daily participation in combined "Sunrise Salute" and "Housewives Protective League" on KNX Hollywood, with five per week in Emily Barton program on KFRC San Francisco. Brisacher, Van Norden & Staff Los Angeles, has account. AMERICAN-MARIETTA Co., Chicago (Valdura paint), has placed its account with M. Glen Miller Adv., Chicago. Radio will be used. MANHATTAN SHIRT Co., New York, has named Kenyon & Eckhardt, New York, to handle advertising in which radio is considered. BENRUS WATCH Co., New York, Nov. 6 started four weekly time signals on WCBW New York, CBS video outlet, televising Benrus watches at end of WCBW schedule Tuesday and Friday nights and before and after fight telecasts Wednesday. Agency is Young & Rubieam, New York. Page 76 • November 12, 1945 ROADCASTING • Broadcast Advertising