Broadcasting (Oct - Dec 1945)

Allied Arts [ft . . . the flute that isn't a flute Authorities are hesitant to say at what length and pitch a flute is no longer a flute but becomes a piccolo. "Usually the term piccolo is used to describe an instrument half the length of the normal flute and pitched an octave higher. Most piccolos have a conical bore and do not use foot keys, although a few use the cylindrical bore of the flute, and some even use the foot keys of the flute. Exit the fife, enter the piccolo The military fife of the Middle Ages was the direct ancestor of the piccolo, although true fifes were used for many years after the introduction of the piccolo. Exactly when the piccolo as such came into being is not clear, but the instrument was never widely used until the British Army replaced the fife with the piccolo about 90 years ago. Since then, the piccolo has become an accepted member of the orchestra. Gales of laughter and gales of wind Modern composers have used the piccolo widely to produce the effect of wind storms or hilarious laughter. No matter how you look at it, it's a "wind" instrument. With a range of just over 500 to 10,000 c.p.s., the piccolo, next to the violin, is considered the most acute of the orchestral instruments. Its clarity is captured best by: VERTICAL CUT RECORDINGS! Would you like reprints of this series of advertisements ? 25 of these columns, each dealing with a different musical instrument, have been published in booklet form. Free copies may be obtained by writing to: Electrical Research Products Division Western EtotncCompany 233 BROADWAY. NEW YORK 7. N. Y. Page 78 • November 12, 1945 WEST M. WILLCOX, for almost 10 years assistant general manager of WHOM New York, has resigned to become program director of the newly organized National Wired Music Corp. of New York. He will supervise all wired programs emanating from NWMC studios, located at 31 West 47th St., New York. L. ROBERT EVANS, former manager of international division of Utah Radio Products Co., Chicago, has been named Philco-Internatlonal Corp. regional manager for Brazil. With President dempster Mcintosh he win visit South American countries. He will headquarter in Rio de Janeiro. S. RICHARD STERN, public relations counselor, has resumed direction of his public relations counsel organization in New York after service for three years In the Information and Education Division of the Army. EDWARD L. BERNAYS, head of New York public relations counsel firm bearing his name, is to address the Washington (D. C.) Ad Club on November 13. WILLIAM SCHRADER has been appointed head of the order service department of the Columbia Recording Corp.'s new plant at Kings Mills, O., where he will have charge of record distribution to all Columbia distributors served by the Kings Mills factory. GEORGE P. LUDLUM, formerly chief of the OWI radio bureau, has been appointed radio director of The Advertising Council, where he will continue in charge of the radio allocation plans formerly administered by OWI but recently taken over by the council. A prewar radio writer and producer and partner in the firm of Chase & Ludlum following six years with NBC, Mr. Ludlum served with OWI from February 1943 until the liquidation of the agency. He was successively chief of special assignments, head of the New York office and head of the bureau. CHARLES G. ROBERTS, manager of electronics division of International General Electric Co., has been promoted to manager of merchandise sales. R. P. DAVIDSON is now acting manager of electronics division. PAUL F. VAN DUSEN, purchasing agent of Hoffman Radio Corp., Los Angeles (radio set and equipment mfgr.), has been shifted to sales engineering division. JOHN FILL, formerly an 11th district civilian Navy inspector, has been added to staff. MAXINE KEITH, former radio and television director for Caples Co., New York, is opening radio consultant office at 234 45th St., New York. ASSOCIATED Music Publishers has extended for additional periods its music licensing agreements with following stations: KCMO KFNF KGA KNOW KRIS KWAL KXYZ WAAF WACO WARM WATL WBRC WESX WGRC WHB WHBB WHK WHKC WHTD WJBY WAGA WOMI WORL WOV WPEN. A new agreement has been completed with KCOK Tulare, Cal. ALFRED STANDORD, former partner in Compton Adv. now on terminal leave as Navy commander, Dec. 1 joins Bureau of Advertising, American Newspaper Publishers Assn., as sales director. IRVIN TAUBKIN, formerly of New York Times, has been named promotion manager and WILLIAM G. BELL' is research manager. STANDARD RADIO Co., Chicago, transcription producer, Is offering a library of 153 specially composed mood themes for all types of programming. INTERNATIONAL News Service has started monthly "The Newscaster", published, according to its title page, "In the interest of radio men handling the news". First issue features story quoting network news chiefs on postwar news broadcasting in addition to news stories and items about radio newsroom activities and people. ROCCO PADULO Jr., for five years chief photographer of CBS in New York and more recently with Chicago HeraldAmerican, has opened a news and publicity photographic studio, Chicago Photographers, in Clark Bldg., Chicago, in association with GEORGE EMME, former assistant city editor in charge of photographers for Herald-American. RODNEY YOUNG Co., Cincinnati, has been appointed wholesale distributor in greater Cincinnati area for products of Howard Radio Co., Chicago. HOWARD HOROWITZ, former advertising manager of Shure Bros., Chicago (microphones), has returned to that position, after release from the Army. WILLIAM G. WILKINS, formerly with Lybrand, Ross Bros. & Montgomery, auditors for CBS and its subsidiary, Columbia Recording Corp., has been appointed treasurer of CRC effective Nov. 15. He succeeds FRANK K. WHITE, CBS vice-president and treasurer, who has served as CRC treasurer for an interim period. Mr. White continues as a CRC vice-president. ARTHUR MILLER is leaving the CBS press information department to open his own publicity office in the RKO Bldg., New York, on Nov, 19. Gerl Sees West Coast as Radio Industry Center WITH expansion plans in mind, radio set and equipment manufacturers are eyeing the West Coast as the "future radio manufacturing center of America", Joseph Gerl, president of Sonora Radio & Television Corp., Chicago, told representatives of the southern California radio manufacturing industry at a luncheon in Los Angeles during early November. Mr. Gerl said that the future should see television broadcasting by 1000 stations instead of the present nine; that home entertainment will be from wire recordings instead of discs and they will play continuously for 90 minutes; production of new and better radio receivers will replace 20,000,000 old ones. Even at peak production, it will take three years to meet needs, he said. IN CANADA'S THIRD MARKET 1000 WATTS ] G0INC TO 5000 I REPRESENTED BY V WEED and Co. . . . and another reason why ONLY WTAG CAN BOAST OF THIS RECORD Well earned recognition places WTAG squarely in the limelight of program production among the country's leading stations. In 1945 alone, WTAG received four awards for meritorious service — the Variety award for "Helping to make one world — Blueprint for Future", The Peabody Award for "Outstanding contribution to the welfare of the community it serves", The DuPont Award for "Outstanding public service in encouraging, promoting and developing American ideals of freedom and for loyal, devoted service to the nation and to the community", and Billboard's selection of WTAG for first place in Single Campaign Promotion. A record indeed, not only among stations in Central New England, but in all broadcasting history. PAUL H. RAYMER CO. NaM Rep, WTAG WORCESTER OWNED AND OPERATED . BY THE WORCESTER TELEGRAM-GAZETTE BROADCASTING • Broadcast Advertising