Broadcasting (Oct - Dec 1945)

LIFE membership cards in Howard L. ChernoS's "I've Got Your Number" Club are being distributed to timebuyers across the country by the general manager of the West Virginia Network, regional chain. Each member is given an individual number and at any time — "the next hour, the next day, the next year or twenty-five years from now" — may ask Mr. Chernoff for that number. If it is not remembered member will receive a $5 bill. Card continues to state "Meanwhile, all I want you to do is remember The West Virginia Network when you think of radio in West Virginia." WPAT Posters POSTERS for store, window and plant display were distributed last week by WPAT Paterson to advertisers with programs on station. Posters show a WPAT stand microphone and feature information about programs sponsored by advertisers. Name Contest LARUS & BRO. Co., Richmond, is offering $10,000 in cash prizes on the Guy Lombardo "Musical Autographs" show on American for naming a song. Running Nov. 6 to Dec. 18, contest features song written by Carmen Lombardo to be named by listeners. First prize is $5,000, second prize $1,000 and 40 prizes of $100 each. Agency is Warwick & Legler, New York. Dr. Lyons Contest TWENTY-FIVE words or less, completing the sentence "I like Dr. Lyons tooth powder because ..." will win a Bendix washing machine for each of 100 letter writers in a contest conducted in con Another WHAM service to the 140,518 farmers of this rich Western New York farmland 6:30 to 6:55 Every morning except Sunday with TOM MURRAY WHAM Farm Director and MAX RANEY Tom Murray interviews County Agent and a pn(| his Hi-Boys successful area farmer. mm MUSIC . . . ENTERTAINMENT . . . NEWS FOR FARMERS DIRECTLY FROM THE FARM FRONT . . . FRIENDLY CHATS WITH AND BY SUCCESSFUL FARMERS Another one of the programs that build WHAM's listening audience . . . that help make ..»h New YaJ. . ^em New York So/t \* Affiliated W/< with the NATIONAL BROADCASTING CO. 50,000 Watts . . . Clear Channel . . . 1180 on the Dial Rochester, N.Y. Nat. Representative, George P. Hollingbery Co. "7Ae StAomLeAq GaAlio* Station." junction with CBS "Second Husband". Daytime serial is sponsored by R. L. Watkins Co., New York. Program is placed through Dancer-Fitzgerald-Sample, Chicago. Knoxville Parade PARADE of horse-drawn farm wagons and old-time buggies, witnessed by reported 50,000 citizens of Knoxville, Tenn. welcomed return of Archie "Grandpappy" Campbell and Homer Harris to WNOX Knoxville. Campbell, released from armed forces after three years service, is featured on six-weekly "Midday Merry-Go-Round", hour and a half hillbilly program. Harris is WNOX personality performer. Radio Heat COMPLETE DESCRIPTION of radio heat and its application to moulding plastics, fighting fires, producing telephone and television equipment, driving gas from electron tubes, etc., are contained in booklet "Radio Heat, What It Is, Tow It Works, What It Can Do", issued by RCA. Exhibit Broadcasts CORDELE, Ga., independent outlet, WMJM, during week of local Tri-County Fair broadcast total of 41 remote broadcasts from its exhibit at the fair. WPEN Folder WPEN Philadelphia has issued folder giving market data for the station's daytime and nighttime coverage. Maps are included. Radio Sales Folder FOLDER announcing opening of Radio Sales offices in Atlantic City has been prepared by the spot broadcasting division of CBS. Campaign KSD St. Louis currently is using 275 taxi cards and 300 street car dash cards as supplemental outdoor advertising. Promotion Personnel BILL MALONE, promotion manager of KOIL Omaha, and KFOR Lincoln, is father of a boy. He also has been appointed radio coordinator of Victory Loan Drive in Nebraska. GORDON R. CLOSWAL, nearly five years in AAF and released as captain, is new promotion manager of KWNO Winona, Minn. He served for 22 months in England. HAROLD A. SMITH, discharged from Navy as chief specialist's mate, has been named assistant to EMMONS CARLSON, advertising-sales promotion manager of NBC central division, Chicago. He succeeds DONALD MCDONALD, who resigned Oct. 1 because of poor health. JOHN NORTON, manager of the station relations department at American. TO ANNOUNCE opening of WD AD Indiana, Pa., to shoppers, station arranged : this window display in downtown store. Display shows how sound travels from mike through control room to transmitter and via the air to home of Mr. and Mrs. Indiana. Background with simulated radio dial contains photos of Mutual personalities to be heard on new Indiana Broadcast Inc. station. USE OF SPUN GLASS is further increased in this promotion display adaption by WOV New York. Colorful clouds are simulated by the glass threads. Transmitters on mural background has paper mache radio waves zig-zagging from radiators. Brightly dressed figure in foreground, here representing Rosalie Allen, hillbilly disc jockey, is changed monthly. and ARCHIE GRINALDS, of the department, left New York last week to attend station district meetings in southeastern and southwestern parts of the country. THOMAS R. ROONEY, former lieutenant in the Marine Corps, rejoined CBS last week as director of sales promotion at WBBM Chicago. JOSEPH CREAMER, promotion and research director of WOR New York and WILLIAM B. HOFFMAN, member of sound effects department at WOR are co-authors of a book, "Radio Sound HOILISTER WCRYSTAl CO. Page 82 • November 12, 1945 BROADCASTING • Broadcast Advertising j