Broadcasting (Oct - Dec 1945)

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to Reach the People of Industrial New England? Contact them best thru WLAW! Its powerful signal blankets 181 cities and towns of lucrative New England. Basic Station American Broadcasting Co. WLAW — LAWRENCE, MASS. 5000 WATTS 680 Kc. NATIONAL REPRESENTATIVES: WEED & CO. WLAW Succeed IDEAS one eduvzys, at a PREMIUM . . and the Robbins Company has an outstanding reputation for producing ideas that result in resoundingly successful premium promotions. Before the war Robbins had engineered promotion plans for many of America's largest users of premiums . . . based on long years of knowing what will succeed and knowing how to make them succeed! Today the ingenuity and skill of Robbins craftsmen are serving the government's needs for military emblems — to the extent that Robbins is the country's largest manufacturer of distinctive insignia for the Army, Navy, and Marine Corps. Tomorrow, Robbins ideas in metal will spark your premium programs to new highs, with timely, interesting, appealing promotions designed for success! We will be glad to discuss your postwar requirements with you now. Estimates and designs submitted without obligation. Send for the new Robbins catalogue. Idtat In Mefoi ATTLEBORO. MASSACHUSETTS Page 88 • November 12, 1945 Radio Week (Continued from page 17) by the men who produce the programs and the men who build the magical means to give them wings is a splendid example of the kind of teamwork that can carry the industry on to new goals of achievement. "Vast new vistas of opportunity to expand the broadcasting industry and to give the American people a far greater measure of public service are now opening for both broadcasters and manufacturers. "My congratulations to both branches of a great industry for the many accomplishments of radio from pioneering days onward, and my best wishes for further triumph in the difficult but challenging days which lie ahead." Mr. Cosgrove recalled the inception of. "a great new industry" called wireless. "All of you listening tonight are, in a sense, a part of that industry — for the industry itself is part of your lives," he said. Explaining how RMA had conceived the idea of recognizing radio's achievements, he pointed to the marvels still to come, such as FM and television. He presented the four-foot silver statuette on behalf of the 300 manufacturing companies in RMA to the NAB and to over 1,000 stations as a "permanent symbol of the high esteem in which we hold your services in the world of radio." Judge Miller, replying, said the statuette has great significance to broadcasters as emphasizing the close relationship between the two industry branches and the public. Their common perspective has led to "good reception of good radio programs" for the public. Letters From Groups Letters from about 100 national organizations representing some 20 million members were presented Saturday as a bound volume to Judge Miller as representing American broadcasters. Presentation was made by Louella S. Laudin, chairman, Citizens' Radio Anniversary Committee, at a luncheon given by the committee at the Hotel Roosevelt, New York. (See story page 17.) Volume, Mrs. Laudin said in the foreword, "conveys the appreciation of the vast listening audience of this country" and "expresses their gratitude for radio's inestimable contribution to the democratic way of life and their faith that this potent medium of communication will continue to serve the nation in the spirit of the noblest traditions of a free and united people." Letter after letter expressed amazement at the rapid progress of broadcasting. Herbert Brownell, chairman of the Republican National Committee, spoke of radio as "an infant in age, a giant in stature, wearing seven-league boots in striding along the highway of progress." William Green, president, American Federation of Labor, said: "The wonderful progress made in the field of broadcasting AFTER THE VOWS— H. Preston Peters, president of Free & Peters, and Mrs. Peters, who was Virginia Church Morris, daughter of Arthur B. Church, president of KMBC, and Mrs. Church, following their marriage Nov. 3 at Mission Hills Country Club, Kansas City. seems well nigh incomprehensible." L. B. Schwellenbach, Secretary of Labor, praised radio's "immense value in the furtherance of understanding and tolerance." Edward J. Scheiberling, national commander of the American Legion, said: "The ready acceptance of the radio in our homes is a tribute to the manner in which those connected with broadcasting — with the radio industry — have kept pace with the spirit of our times." Gen. George C. Marshall, Chief of Staff, praised "the splendid contribution of radio men and women" but said it is something many have tended to take for granted. "Radio," he said, "has become so intimate a part of the lives of all of us that we have fallen into the habit of casually accepting its wonders." He complimented radio on its "fine wartime production and for the splendid news coverage of the war." Eric Johnston, president, Chamber of Commerce of the U. S., congratulated the broadcasting industry on "its contribution to our entertainment and instruction." Ira Mosher, president, National Assn. of Manufacturers, described the people associated with broadcasting as "generally alert, aware, informed, under energetic and responsible leadership." He praised the NAB "which has done so much to insure the adherence of broadcasting to accepted standards of good taste and high ethics." Many of the organizations, particularly charitable and educational groups, thanked broadcasters for their generous cooperation. Canadian Assn. of Broadcasters, through President Glen Bannerman, extended greetings to NAB and voiced the hope that free broadcasting in the U. S. "may always be an inspiration to our industry in Canada." Judge Miller thanked all segments of the industry that participated in the week and asked NAB members to send reports of their activities to be preserved as a record of the occasion. His statement follows: "With the passing of National Radio Week, celebrating Radio's Twenty-fifth Anniversary, we may say that broadcasting has now come of age. Our effort has been to catch the attention of our people and portray for them the growth of the free American system of broadcasting. We have good reason to believe that public understanding of its service, in peace and war, has been enhanced immeasurably. "The President of the United States, other public officials, representatives of foreign nations, and a multitude of civic associations have joined, wholeheartedly, in paying tribute to our achievements. This goes far to compensate for the strident complaints of dissident individuals whose voices cry out, occasionally, noisily disproportionate to their number or importance. Army Hour Broadcasts "The Citizens' Radio Anniversary Committee testimonial luncheon in New York, broadcasts on the Army Hour, the program for the presentation of a commemorative statuette to the industry by the RMA and the reception to dedicate the new Senate Radio Gallery, attended by prominent legislators and the President of the United States have been typical of activities, celebrating our anniversary, in every corner of the land. "The support which National Radio Week received from all branches of the industry, stations, networks, set and equipment manufacturers, and advertisers, aided by the trade papers and our friends of the press, established a fine record of cooperation. It is an example of unity which should inspire us in our planning for the future. "In thanking the industry and its many friends for their splendid contribution to the success of National Radio Week, I express, also, the wish that members of the association send to me copies of material used, together with a report of activities for the week, which we shall preserve at NAB headquarters as a permanent and valuable record of the occasion." one OR TWOOIZ THRtt : ffifrSlX IMPORTANT FACTORS Make the El Paso Southwest A truly GREAT MARKET 1. C ATTLE— /Ae finest entile eaunlrr in America. 2. COPPE H-ncer 30% of \merien » /inline 3. COTTON-//.P nnlwu\ /,,»/„., I rattan 4. TOURISTS-JimcriClj all-year playground 11411} O ID °-« 600 KC 10011 Walls ELPASCTEXAS . Howard H. Wilson Co. BROADCASTING • Broadcast Advertising