Broadcasting (Oct - Dec 1945)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
000686
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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VICTORY GARDENS were the subject of a summer series of KLZ programs in cooperation with local organizations. KLZ awarded the junior division winner of the Denver County Y.M.C.A. Victory Garden Contest a $50.00 War Bond. Pictured above during a broadcast are John Murrow, contest director; Mack Switzer, head of KLZ's Public Service and Special Events department; and Gordon Mickle, Denver County extension agent. V-J DAY IN DENVER was covered in typically thorough fashion by KL.Z. Within minutes after the news broke, KLZ had its mobile unit in action broadcasting reactions of GI's and civilians on Denver's streets (right i and at nearby Army posts and hospitals. Several pick-ups were fed to CBS on V-J night. Time, Effort, Imagination Go Into KLZ's Public Service Programming # KLZ's concern for community public interest goes beyond the standardized and obvious services performed by the average station. The extra steps which KLZ takes to serve a multiplicity of community interests could easily be avoided, but KLZ never loses sight of its obligation and responsibility as an influential citizen of its community and a medium of public service. The initiative and imagination which KLZ has put forth on this phase of its programming has bought it high recognition from organizations qualified to judge this type of station activity comparatively on a nationwide basis. But national recognition is only incidental to the primary KLZ objective of giving listeners in the Denver region the most useful and complete radio service possible. The cumulative impression and effect of this type of service, a continuous procession of big and little things of timely or special interest, has given KLZ a high place in the opinion, esteem and listening preference of listeners throughout the Denver-Rocky Mountain region. mm— tscu aii ajutiiH 811 Mill llMt II KL2 11*1 II .«< inn ifim tmw Oklahoma Oklahoma City IY THE KATZ AGENCY