Broadcasting (Oct - Dec 1945)

Page scan 000692 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
000692
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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BROADCASTING The Weekly Newsmagazine of Kadio )0& Kino SEATTLE • TACOMA Electrified Homes Seattle Holds World Record! More Seattle homes have electric ranges than any other city in the world! Over 80% of them have electric refrigerators! Well over 99% of them are wired for electricity! Because of high average incomes . . . high standard of living . . . and exceptionally low rates for electricity . . . the average domestic consumption of electricity is almost three times the national average! Here is a major city where the average family is able and accustomed to live well ... to buy and enjoy conveniences to a degree undreamed of in most parts of the United States. KIRO is the only 50,000-watt station in this rich market ... it brings Columbia Programs to Seattle and the Pacific Northwest. THE PACIFIC NORTHWEST'S MOST POWERFUL STATION 50,000 Watts 710 kc CBS Represented by FREE and PETERS, Inc. J%&0?'UeKdJty Station SEATTLE, WASH. Published Weekly by Broadcasting Publication!, Inc., Executive, Editorial, Advertising and Circulation Offices: 870 National Press Bldg. Washington 4, D. C. Telephone: ME 1022 IN THIS ISSUE . . . My Impression of Europe By Robert D. Swezey 10 Tax Cuts Will Help FM-TV 15 Radio Tax Refunds Near $200,000 15 Armstrong Letter Attacks FCC Critics 16 Walker Sees Bright Prospect for FM in US 16 The Byrnes Bum: Whys and Wherefores 17 NAB Pushes Small Market Plan 18 NAB To Elect Eight New Directors 18 Porter Says AFM Edict Restricts FM 20 100-w Station Tests Radio Sales Tax 22 Engineer Finds Magnetophon Superior By Don V. R. Drenner 36 Muir Plans Spots on Basis for 1946 Program 46 Music is an Audience Builder 48 Let's Start a Package Show Business By John Guedel 77 Agriculture Dept. Issues FM Primer 77 Soldiers Prefer Their News Straight 78 Carlson-Phillips Case Has Dramatic Value 80 WDSU Appeal Turned Down 93 FCC Denies WGST Renewal 98 KSOO-KELO Separation Ordered 99 Free Speech Fight in Congress Seen 100 DEPARTMENTS Agencies Allied Arts Commercial Editorial 62 62 52 56 FCC Actions 96 In Public Service— 82 Letters to Editor 88 Management 52 News 62 Our Respects To 56 Production 60 Programs _ _ 64 Promotion 70 Sellers of Sales 10 Service Front 32 Sponsors 68 66 Sid Hix 16 At Washington Headquarters SOL TAISHOFF Editor and Publisher EDITORIAL ROBERT K. RICHARDS, Editorial Director Art King, Managing Editor; J. Frank Beatty, Bill Bailey, Associate Editors. STAFF: Jack Levy, Lawrence Christopher, Mary Zurhorst, Rufus Crater, Norma Pugliese, Adele Porter, Molly Jackson, Marie Woodward. BUSINESS MAURY LONG, Bminest Manager Bob Breslau, Adv. Production Manager; Stevens, Eleanor Carpenter, Cleo Kathas. AUDITING: B. T. Taishoff, Catherine Mildred Racoosin. Harry Steele, CIRCULATION BERNARD PLATT, Circulation Manager Dorothy Young, Herbert Hadley, Leslie Helm Page 6 • November 19, 1945 NEW YORK BUREAU 250 Park Ave. PLaza 5-8365 EDITORIAL : Bruce Robertson, New York Editor; Florence Small, Dorothy Macarow, Doris Gooch. ADVERTISING: S. J. Paul, New York Advertising Manager; Patricia Foley. CHICAGO BUREAU „ . 360 N. Michigan Ave. CENtrsA 4116 *red W. Sample, Manager; Jean Eldridge. HOLLYWOOD BUREAU 1509 North Vine St. Gladstone 7363 David Ghckman, Manager; Marjorie Barmettler. TORONTO BUREAU 417 Harbour Commission Bldg. ELzin 0776 James Montagnes, Manager. Copyright ISiS by Broadcasting Publication* Inc. SUBSCRIPTION PRICE: $5.00 PER YEAR, 15c PER COPY BROADCASTING • Broadcast Advertising