Broadcasting (Oct - Dec 1945)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
000693
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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WSIX Offers 1. Top shows of two popular networks—AMERICAN and MUTUAL. 2. An excellent share of the radio audience in Tennessee's only A-1 postwar market where there are more than a million potential buyers for your product. 3. An unusually low cost for each radio listener. AMERICAN • MUTUAL AN 1 *SPO 'OSTWA S.I NESS Radio Daily Survey There is only one city in Tennessee with an A-1 postwar rating and that is NASHVILLE . . . Here is a city that is teeming with opportunities for more business. Its location is ideal from the standpoint of service to more than a million prospective new customers for your product ... As proof, we point to Radio Daily's good word about its solid gains in population, per capita income and RETAIL SALES! Yes, indeed. It will well pay you to include Nashville . . . with its rich Middle-Tennessee market, and Radio Station WSIX in your sales and advertising plans! 5,000 WATTS 980 K. C REPRESENTED NATIONALLY BY THE KATZ AGENCY, INC BROADCASTING • Broadcast Advertising November 19, 1945 • Page 7