Broadcasting (Oct - Dec 1945)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
000694
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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WE THE PEOPLE SPEAK ON WDRC Governor Raymond E. Baldwin, center, with Prosper Lavieri of Sterling Engineering of Barkhamsted, and Mrs. Helen Schneller of Verplex Corp. of Essex, outline Connecticut's "Jobmakers" program on a CBSWDRC broadcast of "We The People". The People Of Connecticut Have Their Say, And Say It, On WDRC Connecticut's delegation in Congress is heard every Sunday on REPORT TO CONNECTICUT, a WDRC "first" originated in Washington. On the HEADLINERS CLUB Thursdays, local and state political leaders and celebrities speak up. The man-in-the-street has his say on MAIN STREET HARTFORD, daily sidewalk interview show. WDRC's RADIO VOICE OF RELIGION brings the local clergy of all faiths to the microphone on Sunday. Throughout its schedule, on these and other programs, WDRC is the voice of the people of Connecticut. Such public service has made Connecticut's Pioneer Broadcaster a vital and respected part of this state. R c r m Represented by Paul H. Raymer Co.