Broadcasting (Oct - Dec 1945)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
000697
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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KRESGE-NEWARK PROVES IT! Kresge-Newark, one of America's finest department stores, must have complete coverage in America's fourth largest market. So, in September 1944, Kresge-Newark bought six 30-minute periods, weekly, over WAAT. The "Kresge-Newark Magazine of the Air", originating from the store, immediately won customer acceptance. So only six months later, time was increased by 3 additional 30-minute evening periods! Now starting their second year over WAAT, Kresge-Newark sponsors "Your American Music" on Monday and Friday nights, and "Junior Town Meeting of the Air", Wednesday evenings. Of course the daytime broadcasts have also been renewed, because they know: WAAT delivers more listeners per dollar in America's 4— Largest Market than any other station— including all 50,000 watters! * Do you realize this market contains over million people; more than these 14 cities combined: Kansas City, Indianapolis, Rochester, Denver, Atlanta, Toledo, Omaha, Syracuse, Richmond, Hart ford, Des Moines, Spokane, Fort Wayne. (National Representatives: Radio Advertising Co.) DOLLAR FOR DOLLAR NEW JERSEY'S BEST RADIO BUY IROADCASTING • Broadcast Advertising November 19, 1945 • Page 11