Broadcasting (Oct - Dec 1945)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
000701
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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THE BALANCE THAT Announcing the Winners of the WOV "Key To Two Markets" Contest ★ FIRST PRIZE— $500.00 VICTORY BOND ALAN SCOTT Michigan State College East Lansing, Mich. $25.00 VICTORY BONDS HERB WELCH 33 N. High St., Columbus, Ohio MYRON A. MAHLER 27,0 West 57th St., New York City ALLEN GLASSER 1645 Grand Concourse, Bronx, N.Y. JAMES A. DICKSON 55 Sheridan St., Branlford, Canada ROBERT COLLINS 30 Rockefeller Plaza. N. Y. C. CARRIES WEIGHT IN NEW YORK AS the result of giving listeners the kind of ■ programs they want to hear, WOV has huilt a continuous, well balanced, around-the-clock audience, night and day. In the daytime, WOV overwhelmingly dominates metropolitan New York's Italian-speaking market of 520,000 radio homes. And in the evening, between the Hooper hours of 7:30 and 10:00 p.m., WOV delivers one of the largest metropolitan audiences of any New York independent station ... at less than half the cost of the next ranking station. RALPH N. WEIL, General JOHN E. PEARSON CO., jnager I Rep.