Broadcasting (Oct - Dec 1945)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
000702
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

ONE OF A SERIES PRESENTING THE MEN WHO MAKE FREE & PETERS SERVICB Meet our "Mr. Facts' Him 11:11 M. Allerton! So you think that Free & Peters' work is "just selling", do you? Well, meet Mr. Richard M. Allerton, whose past experience is listed beside his photograph, above. Now a full-fledged "F & P Colonel", Dick heads up our research and market data activities — which means that his job is equally to help you find radio-advertising opportunities, and to help you avoid radio-advertising pit-falls. Incidentally, we'd like to say that Dick is a top-notch man in anybody's language, and a very swell fellow as well. Whether for executive, research or sales work, F & P has during its entire pioneering life-time devoted a considerable part of its efforts to securing the best men available, in or out of radio, for doing the work you entrust to us. We have found and trained many of the top men in our industry, and intend to continue that record so long as there's breath in our bodies! For that, we believe, is the real secret of our success, here in this pioneer group of radio-station representatives. ,"1 Four years, Union College (B.S.) Twenty-two years, financial, marketing and industrial research, New York City Two years, Research Consultant, War Department One year, Director of Radio Research, Crossley, Inc. Free & Peters (New York Office) since October, 1945 EXCLUSIVE REPRESENTATIVES: WGR-WKBW BUFFALO W£K,Y CINCINNATI KDAL DULUTH FArSS WISH INDIANAPOLIS WJEF-WK20 . . GRAND RAPIDSKA LAMAZOO KMBC KANSAS CITY WAVE LOUISVILLE WTCN . . MINNEAPOLIS-ST. PAUL WMBD PEORIA KSD ST. LOUIS wpBL SYRACUSE . . . IOWA , . . WH0 DES MOINES woc DAVENPORT KMA SHENANDOAH . . . SOUTHEAST . . . WCBM BALTIMORE WCSC CHARLESTON £'STF COLUMBIA WPTF RALEIGH WDBJ ROANOKE . . . SOUTHWEST . . . K0B ALBUQUERQUE KEE* BROWNSVILLE KRIS CORPUS CHRISTI KXYZ HOUSTON K0MA OKLAHOMA CITY KTUL TULSA . . . PACIFIC COAST . . K0IN PORTLAND K|RO SEATTLE and W R I G HT-S0 NO VOX, Inc. 1 Free & Peters, ih. Pioneer Radio Station Representatives Since May, 1932 CHICAGO: 180 N. Michigan NEWYORK: 444 Madison Ave. DETROIT: 645 Griswold St. SAN FRANCISCO: 1 1 1 Sutter HOLLYWOOD: 633 1 Hollywood ATLANTA: 321 Palmer Bldg. Franklin 6373 Plaza 5-4130 Cadillac 1880 Sutter 4353 Hollywood 2151 Main 5667 ■* Page 14 • November 19, 1945 BROADCASTING • Broadcast Advertising