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WHAT YOUR IOWA RADIO -TIME
IS WORTH ?
This brand-new book gives you a scientific yardstick on Iowa values!
If an early-morning quarter-hour on Iowa's Station X costs $40 — what is the same time worth on Station Y?
The 1945 Iowa Radio Audience Survey does not answer that or any similar question directly —
— but using the 1945 Survey, any agency or advertiser can easily compute the comparative listenership of any stations heard in the State — for any period of night or day, and for any type of listener — and can arrive at the most nearly scientific evaluation that has ever been possible in radio . . .
FACTS YOU SHOULD KNOW
Dr. Forest L. Whan, well-known researcher of the University of Wichita, has interviewed one out of every 83 families in Iowa — divided as to urban, village or farm residence, and following accepted "sampling" procedures.
In these interviews the people of Iowa told Dr. Whan's
-h WHO for IOWA PLUS'-f
Des Moines . . . 50,000 Watts B. J. PALMER, President J. O. MALAND, Manager FREE & PETERS, INC. . . . National Representatives
staff what stations they hear regularly— —what stations they "listen to most" — what hours they listen — at what point they change the dial — what they think of Iowa radio, radio service, radio shows, radio commercials — what news programs, farm programs and general programs they prefer — the whole story of Iowa's listening habits and preferences.
THE ANSWERS are faithfully tabulated in the 1945 Iowa Radio Audience Survey — tabulated as to totals, then broken down by residence (urban, village, farm) age, sex, educational background, etc., etc., etc. // is a complete picture of radio in Iowa. If you have any stake in Iowa advertising or selling, it is a book you MUST read. Get your copy now. The coupon will bring it to you — without obligation.
i Station WHO
914 Walnut Street Des Moines 7, Iowa
Gentlemen: Please send me, without obligation, my FREE copy 1 of the 1945 Iowa Radio Audience Survey.
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