Broadcasting (Oct - Dec 1945)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
000711
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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WKY HAS INTRODUCED ^00, "ANTENNA DESIGN" 1^ f/ow'syoi/jp WKY 915 FEET HIGH AND MORE THAN A MILLION LISTENERS WIDE 'J'IME was when wattage was the time buyer's criterion. Then came the discevery that frequency has infinitely more to do with station coverage than pure power. Now that WKY's revolutionary antenna experiment has proved such an amazing success — more than doubling WKY's effective power — a new factor, antenna design, enters the timebuying picture. The performance of WKY's new Franklin double half-wave antenna has attracted the attention and interest of radio engineers throughout the country. High-gain antennas of this or other design are the most important thing., in AM radio today. The effect of WKY's new antenna is to squash down wasted skywaves arid concentrate them along the ground. WKY's signal today is 58.5% stronger (at 1 mile) than can be produced by a conventional quarter-wave radiator. The practical effect, as far as time-buyers are concerned, is that WKY is being listened to today by a greater audience than ever before in Oklahoma. Oklahoma City OWNED AND OPERATED BY OKLAHOMA PUBLISHING CO. The Daily Oklahoman and Times ■ — The Farmer-Stockman — KVOR, Colorado Springs — KLZ, Denver (Affiliated Mgmf.) REPRESENTED NATIONALLY BY THE KATZ AGENCY ROADCASTING • Broadcast Advertising November 19, 1945 • Page 23