Broadcasting (Oct - Dec 1945)

KANSAS CITY LA GUARDIA PRAISES RADIO HIGHLY JIV N.Y. "RADIO has contributed more in the last twenty-five years to good government than the daily newspapers in the last fifty or sixty years," Mayor La Guardia of New York told 400 guests at a luncheon Nov. 10 at the Roosevelt Hotel in New York. Representatives of press, music, theater, religion and labor acclaimed radio's 25th anniversary [Broadcasting, Nov. 12]. The mayor said there should always be a "healthy rivalry of truth between press and radio" and he was opposed to any affinity between them. He averred that newspapers often intentionally "colored news by their headlines". "Of course I like radio. I can talk to a mike and I can't talk to some publishers. The mike has contributed a great deal to the American public," he stated. "It has entirely changed the techniques of political campaigns. Government executives should be quick to use it, no one in public affairs should be afraid to use it.'" Sylvania Booklet SYLVANIA ELECTRIC PRODUCTS Inc., Emporium, Pa., manufacturer of electronic and radio equipment, has issued a booklet, "20 Years of Achievement in Radio", tracing the company's growth from its small beginning at Emporium in 1924 to its present largescale production, with plants in eight American cities. Book is dedicated to Sylvania's founder, B. G. Erskine, who died June 23, 1945. Sterling Report NET EARNINGS of Sterling Drug Inc. and subsidiary companies for nine-month period ending September 30 totaled $7,923,639 after consideration of all charges, preferred dividends and Federal and foreign income taxes. Highest net earnings ever reported for such a period, figure equals $2.11 per share on 3,749,456 shares common stock outstanding. This compares with adjusted figure of $6,454,759 for same period in 1944. Net earnings for quarter ending September 30 totaled $2,359,937, or 63 cents per share. WFIL Policy Change WFIL Philadelphia is eliminating all participating announcements from 5:45 a.m. through 7 a.m. The new schedule starts with Wake Up and Sing, a quarter-hour of popular music, followed by Farmers' Market, quarter-hour of informational segment for rural listeners; Songs of the Plains, 15 minutes of western music; and Breakfast Music, 25 minutes of popular favorites. LeRoy Miller, morning m.c, follows five minutes of news, and takes up participating announcements from there. Jesse Rogers, cowboy singer, moves from his daily early-morning show to 3:15 p.m. under the new ruling. KGVO News NEWS and news features equivalent to the content of a 17-page daily newspaper were broadcast daily by KGVO Missoula, Mont., according to research by the station's news bureau during a month-long printers' strike which suspended publication of the city's two daily newspapers. WMBD V. D. Programs Aided Citizens' Drive WMBD Peoria's 10-program series on Know the Facts About V.D. Control, part of a successful campaign to close "red light" districts and control venereal disease, is credited with a big share in educating the public on the subject. Health department's V.D. Clinic said nine persons reported for treatment after one broadcast. Many families said they made the programs "required" family listening. Business and professional men said the broadcasts convinced them of the need for suppression of prostitution. Programs were written and produced by Ivan Harnew of WMBD and Sam Belfer, chairman of the Peoria Citizens Committee which coordinated activities to combat V.D. after a nearby Army camp threatened to make Peoria out-ofbounds unless the diseases were controlled. Broadcasts included round-table discussions, dramatizations, and speeches including one by Dr. Morris Fishbein, editor of the Journal of the American Medical Association. Transcriptions of the series have been presented to the Federal Security Agency, Chicago. WMBD and FSA are making copies of scripts available. Specialists Available SPECIALISTS of WPB Region 2, New York State and northern New Jersey, are now available to private industry, according to John A. Warner, regional director. Included are specialists in radio and radar, accounting, advertising and marketing, electrical engineering, dry goods and department stores, labor relations, personnel and publicity. Region 2 employers interested should contact Regional Director, WPB, Empire State Bldg., New UOPWA Forum RADIO GUILD, United Office and Professional Workers of America, New York, is sponsoring a series of forums entitled '"Radio — Its Past, Present and Future," to be inaugurated Nov. 21 and continued on alternate Wednesdays in the auditorium of the UOPWA's center in New York. Radio topics will be discussed by prominent industry figures. Page 24 • November 19, 1945 BROADCASTING • Broadcast Advertising