Broadcasting (Oct - Dec 1945)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
000713
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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N NOVEMBER, 1945, the Art of Broadcasting attained its Twenty-fifth Anniversary. Broadcasting has gone a long way in a mere 25 years, but its furious pace of accomplishment has seen every moment used to further expand its Service to the People. On the other hand, this has been but a brief period in human experience. The evaluation of its Services must be on a perpetual basis, as each day sees further expansion and improvement. Who is there among us to hazard a guess . . to prophesy what the next quarter-century will bring . . with the added services of Television, Frequency Modulation, and a host of other recent Technical Developments ? With unblushing pride, Westinghouse looks back over the years, and at the Art it nurtured, but shares this pride with great names who have lent to the Art of Radio their talents and labors., unceasingly., from their initial work in Broadcasting, either at KDKA, or one of the other Westinghouse Stations. 6jAJUuj£& ^^27^ /^^^ ^^0^^ WESTINGHOUSE RADIO STATIONS Inc ^jJ% KDKA • KYW • WBZ • WBZA • WOWO • KEX