Broadcasting (Oct - Dec 1945)

MARKET Luscious is the word for Utah peaches being picked here by Miss Carol Ohmart, Utah State Fair Queen. The yearly fruit and vegetable crop is worth approximately $12,000,000 to Utah farm families. That's just one of the diversified basic sources of wealth which build dependable buying power in the Utah market. Local Advertisers Know KDYL Brings Results On-the-ground experience has amply proved to local (and national) advertisers that KDYL's showmanship, combined with top-rating network programs, bring results. This is the station most Utahns listen to most. err* Clergy AttendRadio Workshop Dealing With Religious Shows Group Studies Problems of Raising Standards Of Present Church Broadcasting Methods National Representative: John Blair & Co. Page 26 • November 19, 1945 REPRESENTATIVES of the nation's clergy, attending a five-day Radio Workshop, Nov. 11-16 in Chicago, conferred with commercial broadcasters in an attempt to raise the general level of religious broadcasting. They were shown, through practical demonstrations, the importance of music, production and drama in the preparation of radio sermons. Sponsored by the joint committee of the Congregational Christian, Methodist and Presbyterian U. S. A. Churches, with Rev. Everett C. Parker, director of the committee and Miss Elinor Inman, broadcast director, CBS religious programs, as co-chairman, the workshop covered all phases of religious broadcasting, with delegates preparing scripts, making voice recordings and listening to criticisms of production standards by Chicago radio executives. Small Stations Criticized While many network religious programs were singled out as examples of merit, small stations were criticized by several religious broadcasters as "failing to give religion its proper share of public service." Members decried the practice of "using the air-waves" to solicit funds for "studio parsons", referring to religious broadcasts paid for by non-sectarian individuals who "in many cases" are "unlicensed". Speaking before the group Monday, Nov. 12, Harold McCarty, radio director of the U. of Wisconsin, said that radio's efforts at international understanding, based on past performances, have been "pretty feeble". "Radio must give more than diversion," he said. "It has a moral and civic obligation that can be accomplished only when non-commercial organizations see in radio an opportunity to further unselfish aims." He described plans of the U. of Wisconsin which include operation of seven FM stations, two of which have already been applied for. "It is our hope to provide the kind of educational programs which are so desperately needed today," he said. Freedom With FM Regarding FM, Mr. McCarty said the promise of FM is not freedom from interference, but freedom from "the restraints of present band limiting the number of available frequencies." The schedule of events during the five-day meeting included: Nov. 11: Demonstration of religious programs and attendance at Quiz Kids and Human Adventure broadcasts. Nov. 12: "How Not to Write a Radio Sermon," by Miss Inman; "The Why of Religious Broadcasting," by Dr. Ross Snyder; "The Social Significance of Radio," by Mr. McCarty. . Nov. 13: "Writing for Radio," by Rev. Parker; "Music in Your Program," panel discussion with Miss Inman, Dr. Barrett Spach. Nov. 14: "Dramatic Writing," by William J. Murphy, manager, script division, NBC. "Producing Your Program," by Homer Heck, production director, NBC. Nov. 15: "Programming on the Local Station," panel discussion, Rev. Parker; Judith Waller, NBC; B. W. (Buck) Gunn, WGN; Jerry Walker, radio director, International Council of Religious Education. Nov. 16: "Utilizing Radio in Religious Education," demonstration of CBS School of the Air HEAVY AIR SUPPORT FOR VICTORY LOAN BROADCAST stations provided "good support" to the Victory Loan during the first week, according to a Treasury report to Arthur Stringer, NAB promotion director. Broadcasters and their programs and spots are "doing a job," Mr. Stringer said in announcing the amount of support that had been given, exclusive of network programs. Station originations in support of the loan for the first week follow: Treasury Salutes, 3,058 originations; Music for Millions, 2,766; Sing for Victory, 1,570 ; Diary Personalities, 1,404; Crosby record, 2,798; Gibbs record, 1,154; Wayne record, 1,102; Sports Personalities Speak, 1,976; Industrial Leaders Speak, 1,851. Regular spots during the week totaled 43,118, along with 1,716 two-minute and 239 three-minute spots. Programs originated follow Five-minute, 436; 10-minute, 281 15-minute, 936; 25-minute, 10 30-minute, 416; 40-minute, 42 45-minute, 10; 50-minute, 21 hour, 45; 1% hours, 20; 2% hours, 41; 3 hours, 22. Raytheon Equipment BY JANUARY 1, the transmitter division of Raytheon Mfg. Co., Chicago, expects to release its first AM equipment since completing its war contracts. The transmitter division is now in the process of manufacturing 250-watt transmitters, a studio console monitor, a remote amplifier and a volume limiter. ROADCASTING • Broadcast Advertising