Broadcasting (Oct - Dec 1945)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
000715
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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A radio station is known by the Companies it keeps Consolidated Biscuit Co. sells Crackin* Good Crackers on the New WJJD Do you have Crackin' Good crackers in your house? If you're . a Chicagoan, your answer is probably a determined "yes." Consolidated Biscuit Company/ makers of Crackin* Good Crackers have a big hold on the Chicago Market. And the New WJJD has been helping them tell their story to Chicago for well over a year. When you remember that 3,234,059 radio homes are clustered within the primary coverage area of the New WJJD, you see another good reason why practically everybody in Chicago knows about Crackin' good Crackers. The New WJJD, winging along on 20,000 watts of SELLING POWER, talks to lots and lots of Chicagoans every day. Shall we leave a message for you? 20,000 WATTS OF SeMtef POWER THE NEW CHICAGO A TttantfaU *?le£d STATION REPRESENTED NATIONALLY BY LEWIS H. AVERY NC ROADCASTING • Broadcast Advertising November 19, 1945 • Page 27