We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
TEXACO
Even In this size
include only a part of
even in uiiaaKC }|idi,e ne tdii uiuiuut; umy a \ian u
our long as yoi/r-arm list of top flight advertisers.
Meet Some Folks Who Are Having A
^<\ood \ime 0/t\^eKti
You know a lot about the advertisers on this page.
But there's one thing about them that maybe you hadn't realized: these big names all have franchises on ABC. This just didn't happen, you know; there are good reasons for it.
One reason is that we were able to offer them good time periods— and at low cost... (Network A costs 43.7% more than ABC per evening half-hour; Network B costs 28.7% more.)
How To Get More— For Less
What does an advertiser get for his money on ABC?
First of all, he gets good national coverage. On ABC's 194 stations, the potential audience of 22 million* radio families have about 92% of all spendable in
come in the United States. These 22 million families, most of them located in highly concentrated areas, include practically every major buying market.
Thus, an advertiser can put his program on ABC at a good time . . . and for less money. . . and reach a rich, compact audience. This is why we honestly believe that an advertiser has greater opportunity to do outstandingly economical advertising on this network than on any other.
This opportunity is reflected in such ABC shows as The Quiz Kids, Blind Date, Breakfast in Hollywood, Walter Winchell, and Counterspy. They are prime examples of how an advertiser on ABC can get a high rating at reasonable cost. And there are plenty of others that an ABC representative can tell you about.
'This figure continues to climb with steadily improving station facilities.
reasons w
hy ABC
American Broadcasting Company
is attracting America's Leading Advertisers
1. ECONOMICAL RATES— Network A costs 43.7% more than ABC per evening half-hour. Network B costs 28.7% more.
2. REACHES 22,000,000 FAMILIES . . . who have 92% of the nation's spendable income.
3. EXPERT PROGRAM SERVICE available if and when you want it.
4. EFFECTIVE AUDIENCE PROMOTION which builds bigger, more loyal audiences.
5. GOOD WILL through public service programs
that give an unbiased, complete picture of vital issues.
6. ENTHUSIASTIC COOPERATION of the 194 member stations for the benefit of advertisers.
7. PRACTICAL TELEVISION -program building on an economical basis.
BROADCASTING • Broadcast Advertising
November 19, 1945 • Page 29