Broadcasting (Oct - Dec 1945)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
000726
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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mood H»sxiee Stations a SPENDABLE INCOMES ARE HIGH . . . With larger crops bringing higher prices and industries employing thousands, the listeners have greater "buying power". There have been no reconversion problems facing the food producing and processing industries in this area. DOMINANT STATION IN THE MARKET . . . Both KGLO in Mason City and WTAD in Quincy have top dial preference among listeners in their areas according to recent independent surveys. 3 THE RIGHT MARKET FOR THE PRODUCT ... The listeners served by KGLO, Mason City and WTAD, Quincy, Illinois are about half urban and half rural families. Home ownership is at an all-time "high". STATION COOPERATION is available to every advertiser. This includes personal calls and letters to dealers, newspaper publicity and care in handling the account to make sure that every advertiser gets his "money's worth". lee Stations iAc ti^tt itateuti fan Sate* fiction kglo market data POPULATION RETAIL SALES MASON CITY, IOWA 1300 K. C. 5.000 Watts COVERAGE — 57 counties in the "Heartland" area of Iowa and Minnesota are served by KGLO. Urban communities include Mason City and Charles City, Iowa ; Austin and Albert Lea, Minnesota. 1,321,853, 1940 U. S. Census. 293,080 Radio Homes. $634,828,000 in 1944 (Sales Management estimate). FARMING — More hogs were raised in this station's Primary Area than in any other whole state during 1944. These millions of hogs have sent farmers' cash incomes up to an all-time record. Farmers are working and spending towards even greater production during 1946. INDUSTRY — Six big modern meat packing plants, corn processing, soybean and sugar beet factories keep industrial payrolls high. F. C. EIGHMEY, General Manager NATIONAL REPRESENTATIVES — Weed & Company New York. Chicago. Detroit, San Francisco, Boston, Hollywood fW market data OUINCY, ILLINOIS 930 K. C. 1,000 Watts COVERAGE — 40 Mississippi Valley counties in the primary and secondary areas, including Quincy, Illinois ; Hannibal, Missouri and Keokuk, Iowa. POPULATION — 772,431, 1940 U. S. Census. 186,060 Radio Homes. RETAIL SALES — $262,780,000 in 1944 (Sales Management estimate). FARMING — This is the core of the productive Illinois-Iowa-Missouri agricultural region where corn, wheat, oats, barley, rye and soybeans are grown in quantity. The WTAD market is also one of the leading hog-producing areas in the U. S. INDUSTRY — Highly productive and stable industries include metal working plants, chemical plants, paper mills, stock feed and feeding equipment manufacturers. WALTER J. ROTHSCHILD, General Manager NATIONAL REPRESENTATIVES — The Kofi Agency New York, Chicago, Detroit, Kansas City, Atlanta, Dallas, San Francisco