Broadcasting (Oct - Dec 1945)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
000731
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

,6 3/U/o/jr Earmarked for Automobiles! DETROIT FIRMS BUILD 96% OF ALL PASSENGER CARS MADE! The hundreds of thousands of well paying jobs which the production of 15 million new cars creates is but one of the factors that make Detroit America's number one market for the sales manager. Virtual insurance of good jobs for a long time to come, backed by more than THREE AND ONE-HALF BILLION DOLLARS in bank savings and War Bonds! That makes a market indeed! Still more, the building industry is just getting started on the greatest construction program in the city's history. In addition to tremendous industrial construction, authorities have estimated that Detroit will need 30,000 new homes each year for ten years! Think what that will mean for furniture, appliances, heating equipment, radios, rugs, carpeting — for all sorts of goods for the h6me! In this great market WWJ has been the preferred radio station for more than twenty-five years! UIUIJ America's Pioneer Broadcasting Station — First in Detroit Owned and Operated by The Detroit News 950 KILOCYCLES — 5000 WATTS THE GEORGE P. HOLLINGBERY COMPANY National Representatives t the Federal Reserve According to the * gav „gs deposits m tember 30, 19*° «65,000,000 on Sep em t And a report trom tW tment the U. S Treasury q£ War stated that the ^c i in Bonds through Aug Detroit) h, (which is larg makes a tidy sum of **? ' ot more tnan d an average Wayne money-** {amily in Vfay $6,500 for every County' BROADCASTING • Broadcast Advertising November 19, 1945 • Page 43