Broadcasting (Oct - Dec 1945)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
000733
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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/too/ OF THE PUDDING Rossini, the gourmet is not as well known as Rossini, the composer of "The Barber of Seville," although biographers tell us that it was this musician's daily habit to create new dishes as well as new operas. His affection for the knife and fork closely rivalled his skill with the baton. On one occasion he exclaimed, "A disappointing fowl is the turkey! It is too big for one person to dine on, yet not big enough for two." If you, like Rossini, seek "just the right size," WCBM and Baltimore are sure to interest you. This station has consistently proved its ability to cover the Baltimore market com pletely, without waste. This is due to a local habit as strong and as regular as Rossini's, for time buyers have learned from profityielding experience that WCBM is "Baltimore's Listening Habit." UlCBdl MUTUAL BROADCASTING SYSTEM 5 ■ John Elmer Free & Peters, Int. George H. Roeder President Bxclusiv National Representatives General /Manager