Broadcasting (Oct - Dec 1945)

Stations Eligible for CAB INDIVIDUAL stations are now eligible for membership in the Cooperative Analysis of Broadcasting, which already includes advertisers, agencies, national and regional networks, station representatives, program producers, talent bureaus, membership associations, educational institutions and foreign concerns, A. W. Lehman, CAB president, announced last week. Board voted to admit stations, Mr. Lehman said, following the introduction of the CAB city reports, which cover bi-monthly some 275 to 300 stations in the 81 cities in which the CAB conducts regular surveys of listening. Muir Drug Chain Plans Radio Spots As Basis for 1946 Merchandising Drive MUIR Cut Rate Drugs, operating a retail drug chain in Michigan, Ohio, Indiana and Wisconsin, has worked out for 1946 a complete "merchandising package" based on radio co-op advertising. Officials said results already indicate sales increases up to 86% in Muir stores alone, discounting increased distribution and sales of co-op items among the approximately 3,238 drug stores in the area covered by Muir radio advertising. Spots are used exclusively, selected in relation to programs of THE APPOINTMENT OF MR. R. L. STUFFLEBAM AS GENERAL MANAGER Mr. Stufflebam comes to WDZ with a wealth of experience in radio, newspaper, and the field of public relations. For the past several years he has been covering the six-state regional sales territory for station KFAB, Lincoln, Nebraska. He was previously associated with stations KWTO and KGBX in Springfield, Missouri; the Advertising Department of the Des Moines, Iowa, Register and Tribune; and for a time covered seventeen states for the Public Relations Department of the American Red Cross, Midwestern Area, St. Louis, Missouri. HERE'S WHAT "STUFF" SAYS: "I consider it a real privilege to be associated with station WDZ. WDZ serves 38 counties in its primary area of eastern Illinois and western Indiana. Population in the Primary area is 1,265,038. The gross farm income alone is $416,153,000.00. Our WDZ staff is alert, aggressive and ever anxious to serve its community and its clients. We welcome inquiries from you who are interested in this regional market. ^2 • "EAR YEAR FOR RADIO FOR WDZ 1050 KILOCYCLES HOWARD H. WILSON CO. National Representatives 1000 WATTS Page 46 TUSCOLA, ILLINOIS "74e &cai*uU, Station" November 19, 1945 preferred audience, and are aired daytime and evening, Monday through Saturday. Live announcements primarily are used, with occasional short transcriptions. Store identification with the spots is given in the introductory musical theme "The Campbells Are Coming" which provides continuity with Muir's newspaper advertising logotype and displays: "At the Sign of the Thrifty Scot". Boyce K. Muir, president of the firm, said the merchandising package plan was worked out in the belief that "really progressive and cooperative merchandising, selling and advertising" are necessary to replace the sales impetus of the war boom days. The plan, it was pointed out, is based on the already established radio response combined with tie-ins of supporting newspaper, window and counter displays, and direct sales promotion. Wallace-Lindeman Inc., Grand Rapids, is advertising agency for Muir. Stations using Muir spots include: WHBY WELL WHIO WING WGBF WEOA WKBZ WIBM WKZO WKMO WASK WJIM WOMT WLBC WOOD WHLS WKBV WSAM WHBL WIZE WPAG WFIN WOSH. Mr. Love LOVE IS APPOINTED TO POST WITH WWJ E. J. (Dick) LOVE, retired from the AAF as a major, has been appointed technical director of the combined interests of WWJ Detroit, a new post. General Manager Harry Bannister, announcing the a p point ment, said the research, construction and engineering problems involved in operation of WWJ and WENA (FM), and the contemplated television outlet require one over-all head of the three technical staffs. Mr. Love, a native of Pittsburgh, was educated at Carnegie Tech, and opened his own radio sales and service business at Etna, Pa. In 1937 he joined Tydings Co. as a field man, selling radio transmission equipment. Joining the AAF as a first lieutenant in 1942, he was assigned to the Office of the Director of Communications, Washington, working primarily on electronics projects. One of his major assignments was as representative of the Air Forces in combined conferences with representatives of other branches of the American and Allied armies and navies. CHAS. BASKERVILLE NEW HEAD OF WFLA CHARLES G. BASKERVILLE, 39, just retired as lieutenant commander after three and a half years in the Navy, has been appointed manager of WFLA Tampa, Fla., succeeding Walter Tison, who resigned to purchase an interest in WBRC Birmingham [Broadcasting, Oct. 22]. Entering radio in 1930 with WDAE, Tampa, Mr. Baskerville later transferred to WFLA, then owned by Florida West Coast Broadcasting Co. In 1936 he joined the Tribune Co., present owners of WFLA, as assistant to Truman Green, officer in charge of the company's radio operations. During the war Mr. Baskerville served in the New York Office of Censorship and saw service in the Pacific on the staff of Adm, Nimitz in Guam and Japan. The Tribune Co. was one of the first 64 applicants granted FM construction permits late last month [Broadcasting, Oct. 29]. Mr. Baskerville CANADIAN STATIONS CAP AC PAYMENT SET CANADIAN RADIO stations will be asked to pay in 1946 $140,728 to the Composers, Authors and Publishers Assn. of Canada Ltd., plus 2% on total commercial broadcasting revenue according to tariffs filed with the Dept. of Secretary of States for Canada at Ottawa. BMI Canada Ltd., has filed for a quarter of these fees, or at the wartime rate of one cent per licensed set if CAP AC receives eight cents per licensed set by the Canadian Copyright Appeal Board. Sum set by CAPAC is based on the wartime rate of eight cents for each of the 1,759,100 licensed radio receivers in Canada. In addition to the $140,728 CAPAC has usually filed for, it has also filed for a tariff of 2% from "the sale of broadcasting facilities" by persons, firms or corporations operating one or more radio stations. Formerly CAPAC had endeavored to get an increase in rate to 14 cents per licensed receiver, but this has not been granted in the past, and now a new attempt is being made through a tariff based on commercial time sold. Hearings will be held by the Canadian Copyright Appeal Board at Ottawa sometime next month or early January, after appeals have been registered with the Board. WPIL Philadelphia has purchased more than 200 acres near one of the local country clubs for the site of the sta_tion's new transmitter if its 5000 w application is accepted. BROADCASTING • Broadcast Adverthin g