Broadcasting (Oct - Dec 1945)

Record Details:

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260.000 COPIES Actual Page-Size 3"x6l/8" of this sixteen -page program directory have been delivered to homes in St. Louis and St, Louis County to attract more and more listeners to KSD so that more and more people will hear the sales messages of KSD advertisers. This is one of many KSD promotion activities designed to increase the "yield" of advertising dollars invested in KSD KSD is the NBC basic station for St. Louis; it is 225 miles to the nearest other NBC basic outlet. KSD is the only broadcasting station in St. Louis with the full service of the Associated Press — the AP news wires plus the PA radio wire. KSD is recognized throughout ]ts listening area for its high standard of programming and advertising acceptance. To sell the great St. Louis Market, use "The Combination that Clicks"— KSD-NBC-AP. BROADCASTING • Broadcast Advertising KSD ST. LOUIS • SSO KC Owned and Operated by the ST. LOUIS POST-DISPATCH National Advertising Representatives FREE & PETERS, INC. November 19, 1945 • P*ge 47