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ADVERTISING MUST PACE PROGRESS
How
Advertising Helped
Employment
After Procter & Gamble began its uninterrupted advertisin, of Ivory Soap in 1882, it became apparent consistent advertising produces consistent sales. This knowledge, later applied to the Company's other advertised brands, brought about a revision in marketing policies, and was followed in 1923 by a Guaranteed Employment Plan. Procter & Gamble's regular hourly-wage employees are guaranteed a minimum of 48 weeks' employment per year. Ivory Soap offers one of the first and most notable examples of the stabilizing influence of advertising on our social order.
I
n the DISTRIBUTION DECADE
advertising must again be a stabilizing force!
NOW comes the Distribution Decade. And era will come responsibilities aplenty . . . opportunities for Advertising.
with this and new
There is ample manpower, money, materials and production facilities to produce goods. There is purchasing power to consume them. But on Advertising will rest a large measure of the burden of quickening the flow of merchandise between producer and consumer, if we are to avoid widespread and disastrous unemployment.
Doing a straight "selling" job will not be enough. Advertising must not only create demands, but it must also help stabilize our economy by regulating these demands to meet our national production potentials.
Agency men with an eye to the future are perfecting plans for the Distribution Decade — now. So are we here at the Nation's Station. When you are ready, we will have much of interest to tell you of the great 4-State market that is WLW-land.
WLW)
ION OF THE CROSIEY CORPORATION J
THE NATION'S MOST MERCHANDISE-ABLE STATION