Broadcasting (Oct - Dec 1945)

Page scan 000898 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
000898
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Maintains 23 State Correspondents for Colorado News Coverage! DURING the past ten years KLZ has succeeded in developing a distinctive local flavor to its newscasts, a flavor which is especially pleasing and recognizable by listeners in the Denver region. KLZ gets this flavor by maintaining a staff of lour fulltime news editors and a string of 23 state correspondents in the Colorado towns shown at the left. Now that the news interest of listeners has shifted from foreign battlefronts to political and economic developments in their own communities, KLZ is prepared to satisfy this interest while, at the same time, giving them unequalled national and world coverage through both the AP radio and INS newspaper wires. KLZ has tailored its service to fit the Denver region in so many ways that KLZ today would fit no other market; and, likewise, no other station fits the needs of this region so well as does KLZ. Advertisers have recognized this fact to such an extent that more of them, local and national, buy more time on KLZ than on any other Denver station. IRE ADVERTISERS-lOCAl AND NATIONAL IVY MORE TIME ON KLZ THAN IN INT OTHER DENVER STATION Affiliated in Management with the Oklahoma and #fpi', Oklahoma City [[PRESENTED NA BMlly by THE KATZ AGENCY