Broadcasting (Oct - Dec 1945)

Record Details:

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The Iowa people who rr listen most" to WHO eat 5 times more BREAKFAST FOOD than those who prefer any other station! According to the authoritative Iowa Radio Audience Survey (1945) — WHO is "listened to most" by 55,4% of the Iowa daytime radio audience, as against 10.7% for the No. 2 station. Putting it another way, your commercials may be heard by more Iowa people, on WHO, than on all other stations in the State combined. High power is only a small part of the reason for this outstanding preference. In its home county, with two competitive network stations, WHO is "listened to most" both day and night. The big reason is WHO's superior programming, superior showmanship, superior public service. Ask anybody in Iowa! WHO *for Iowa PLUS + Des Moines . . . 50,000 Watts B. J. Palmer, Pres. J. O. Maland, Mgr. FREE & PETERS, Inc., National Representatives MUM THIS ISSUE t e i e v I s i c r e o u i A T