Broadcasting (Oct - Dec 1945)

PEACE ON EARTH 1945 fare ui V-£ and Vayi . . . 1946 will bring back to radio men like the Army Hour's Captain Zimmermann — men of meritorious service, to give you and your accounts that same type of service. WEMP's program department, good during the war, is now better than ever! WEMP MUwamk AMERICAN BROADCASTING COMPANY C. J. Lanphier Howard H. Wilson & Co., General Manager National Representatives Retailers Knock Professional Wrangling on Television Plans THREE New York retail store executives raised sharp objection to the profusion of professional discussion of telecasting's present and future plans, which they said was leaving the potential customer bewildered. The executives spoke at a panel meeting of the American Television Society, Dec. 11 at New York's Sheraton Hotel. "There's been too much talk by men who know too much about color telecasting and the third dimension," said Lawrence Moore, merchandise manager of Frederick Loeser Co. "A consumer being offered an ordinary television set will decide to wait until he can get one which has color and third dimension." Create Consumer Demand As Mr. Moore, J. M. Winer, president of Dynamic Electronics Inc., New York, and James J. Dingivan, vice-president and general manager of Arnold Constable, see it, the television industry's main objective now is to create a consumer demand for receivers which are already off the drawing boards. "I think," said Mr. Dingivan, "that we should do more talking together before we do more talking to the public." Mr. Moore believes that demonstration telesets are needed now in stores to clear the buying public's mind of misconceptions about the quality of telecasting, to stimulate a purchasing urge that may be near the bursting point when receivers actually reach the market. Merchandising methods which the three stores will use to sell sets differ. Dynamic Electronics will pursue the blue-stocking trade of Manhattan, concentrate on highpriced sets, said Mr. Winer. Mr. Dingivan's Arnold Constable will aim at the same level, selling No Dec. 25 Commercials NO COMMERCIAL English language network broadcasts in Canada on Christmas Day — that policy has been decided by Canadian Broadcasting Corp. and will apply to both Trans-Canada and Dominion networks, while CBC English-language owned stations will not use any commercial broadcasts at all that day. Decision does not affect CBC French network or individual CBC French stations in Quebec, where only those periods required for special broadcasts will be claimed for network time. CBC will present special Christmas Day schedule for all its stations. Christmas Plans GENE EMERALD, variety program m.c. of KRNT Des Moines, is campaigning for presentation of gifts through established agencies to children of servicemen who were war casualties. Station also plans servicemen and veterans hospital parties. television sets "on the basis of pride of possession, as we now sell our furs." Mr. Winer and Mr. Dingivan both requested set manufacturers to give strong consideration to the beauty of instruments they build. Their customers want looks as well as technical quality. Mr. Moore was less interested in style. One thing which buyers should be guaranteed is proper servicing for their sets, he insisted. Free service should be provided for future frequency changes. Further, a prospective buyer is entitled to know whether a receiver will work in his home. For that purpose tests should be conducted in his home to establish whether a set would work there or, if not, what additional equipment would be needed to make it work. Chairman of the panel was Dave Wagman, radio and television sales manager of Bruno Inc., New York. Richard Manville, research consultant, presided at the meeting. CBS Cancels TV Plans For Garden Basketball PLANS OF CBS to televise basketball games from Madison Square Garden, originally scheduled to begin last Wednesday, have been postponed until equipment for such remote pickups can be put into shape. Apparatus acquired by CBS before the war has been used in the network's television laboratory during the war years and a preliminary test from the Garden Dec. 8 proved it unsatisfactory. Cancellation of the remote pickups eliminates what otherwise would have been duplication video coverage of the basektball games as NBC is also televising them. It may also keep CBS out of what might have been an embarrassing necessity for explaining the duplication as the network recently protested against duplication of broadcasts by public officials on two or more networks. MILLER IS CHAIRMAN OF PARALYSIS DRIVE MARCH of Dimes campaign will open Jan. 14 and close Jan. 30, President Roosevelt's birthday, with Justin Miller, NAB president, as chairman of the National Radio Division Committee, according to Basil O'Connor, president of the National Foundation for Infantile Paralysis. Co-chairmen are: Edgar Kobak, MBS; Clarence Menser, NBC; Adrian Samish, American; Davidson Taylor, CBS. Radio promotion will include transcriptions featuring name talent, announcements and live network programs. Page 30 • December 17, 1945 BROADCASTING • Telecasting