Broadcasting (Oct - Dec 1945)

Page scan 0001135 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
0001135
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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As the holiday season approaches, we bid farewell to the year that is past with thankfulness for the definite and encouraging progress it has brought. Such success as has fallen to our lot, we owe to the many advertisers whom we have had the privilege of serving; and we take this opportunity to express the hope that the services we have rendered them may also have contributed to their success. With the hope that the New Year may be for all of us a year of continued progress, we extend to our advertisers and their agencies, and to all who may chance to read this, our sincere wishes for a joyous holiday season. SPOT RADIO LIST WSB Atlanta NBC WBAL Baltimore NBC WNAC Boston MBS WICC Bridgeport MBS WBEN Buffalo NBC WGAR Cleveland CBS WFAA Dallas NBC WBAP Fort Worth NBC KGKO Ft. Worth, Dallas ABC KARM Fresno CBS WJR Detroit CBS WHTD Hartford MBS KPRC Houston NBC WDAF Kansas City NBC KFOR Lincoln ABC KARK Little Rock NBC KFI Los Angeles NBC WHAS Louisville CBS WLLH Lowell-Lawrence MBS WTMJ Milwaukee NBC KSTP Mpls.-St. Paul NBC WSM Nashville NBC WSMB New Orleans NBC WTAR Norfolk NBC KOIL Omaha ABC KGW Portland, Ore. NBC WEAN Providence MBS WRNL Richmond ABC KSL Salt Lake City CBS WOAI San Antonio NBC KQW San Francisco CBS KOMO Seattle NBC KTBS Shreveport NBC KHQ Spokane NBC KGA Spokane ABC WMAS Springfield CBS WAGE Syracuse ABC KVOO Tulsa NBC KFH Wichita CBS WAAB Worcester MBS THE TEXAS QUALITY AND YANKEE NETWORKS REPRESENTED NATIONALLY BY EDWARD PETRY & CO. INCORPORATED NEW YORK • CHICAGO • LOS ANGELES DETROIT • ST. LOUIS • SAN FRANCISCO