Broadcasting (Oct - Dec 1945)

Page scan 0001159 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
0001159
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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FASTEST GROWING AFTERNOON AUDIENCE IN INDIANAPOLIS Proof that WIBC's rapid rise to top position in Indianapolis afternoon listening audiences is no "flash in the pan" is the steady climb this station has earned since April. In this period, WIBC, and only WIBC, has enjoyed a consistent month to month gain totaling 8.1 . Good programming, and an alert consciousness of the public interest have combined to make WIBC "tops" in listeners' favor, and "tops" in advertising investment for this area. Ask your Blair man for further facts. JOHN BLAIR & CO., NATIONAL REPRESENTATIVES MUTUAL'S OUTLET IN INDIANAPOLIS