Broadcasting (Oct - Dec 1945)

Page scan 0001163 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
0001163
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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YOU MAY BE ABLE TO CAST A JAVELIN 253 FEET*— BUT YOU CAN'T BROAUCAST FROM DETROIT OR CHICAGO INTO WESTERN MICHIGAN! Even signals from 50,000-watt giants in "outside" cities fail utterly to penetrate the area of fading around this section. Regardless of anything you hear to the contrary, no "outside-the-wall" station can deliver a substantial coverage of Western Michigan listeners to its advertisers. The indisputable fact is that this rich market can be really covered only through local stations. The best available coverage of Western Michigan is through the CBS combination of WKZO in Kalamazoo and WJEF in Grand Rapids — each with bell-clear signals in its particular market, and both at a bargain rate per thousand radio homes. Let us give you all the facts — or just ask Free & Peters! * 253 feet 4'/2 inches: record set by Matti Jarvinen, Finland, June 18, 1936. 4 WKZO BOTH OWNED AND OPERATED BY FETZER BROADCASTING COMPANY FREE & PETERS, tOADCASTING • Telecasting INC., EXCLUSIVE NATIONAL REPRESENTATIVES December 17, 1945 • Page 63