Broadcasting (Oct - Dec 1945)

Page scan 0001164 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
0001164
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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A MERRY CHRISTMAS You've made it a great one for us IT'S MUTUAL . . . PITTSBURGH, PA. SponsoRS jA (Continued from page 62) also sponsors participation five times weekly in "Art Bakers Notebook" on KFI Los Angeles. Agency is Brisacher, Van Norden & Staff, Los Angeles. SAFEWAY STORES, Winnipeg (chain), has started quarter-hour morning program "Aunt Mary" on CKY Winnipeg five days weekly. Account placed by J. Walter Thompson Co., Montreal. PROVINCIAL TRANSPORT Co., Montreal (highway buses), has started thricedaily weather and highway conditions broadcasts on CJAD Montreal and will broadcast sudden changes in weather affecting highway service on emergency schedule. Account placed by Stevenson & Scott, Montreal. GRACE BROS. BREWING Co., Santa Rosa, Cal., Jan. 6 starts weekly quarferhour town gossip commentary by Herb Caen, columnist on the San Francisco Chronicle, on KPO San Francisco for 52 weeks. Agency is Garfield & Guild, San Francisco. JACKSON'S NAPA SODA Co., Napa, Cal. (beverages), has started Charlie Arlington's weekly quarter-hour "Taking in the Town" on KFRC San Francisco. Contract is for 52 weeks. Agency is Ralph G. Cahn Co., San Francisco. ATLAS BREWING Co., Detroit, has signed with WJBK Detroit for schedule of spot announcements in English and 13 foreign languages. FOOD FAIR STORES Inc., Philadelphia, has resumed intensive local advertising with release of rationing restrictions. Firm is now using Sunday 4-4:30 p.m. "The Haunting Hour" on KYW Philadelphia. Contract for 52 weeks was placed through J. M. Korn Co., Philadelphia. SALERNO-MEGOWEN BISCUIT Co., Chicago, replaces "Songs You Remember" on WGN Chicago, Mon., Tues., Thurs., Fri., 10-10:15 p.m. (CST) with transcribed Milt Herth Trio program. Agency, Schwimmer & Scott, Chicago. 42 PRODUCTS Inc., Los Angeles (hair oil, shampoo), Dec. 2 started sponsoring five-weekly station break announcement schedule on KNX Hollywood. Contract is for 52 weeks. Hillman-Shane-Breyer, Los Angeles, has account. OLSAN'S FURNITURE Co., Riverside, Cal., currently is sponsoring "Hi-Ho Show", weekly remote broadcast from stage of Riverside Theater, on KPRO Riverside. BLUE MOON FOODS Inc., Chicago, effective Dec. 31 participates in "Housewives' Protective League" and "Sunrise Salute" shows six days weekly on WBBM Chicago. Contracts for 13 weeks placed by Reincke-Ellis-Younggreen & Finn, Chicago. ROBERT SIMPSON Co., Toronto (chain department store), Dec. 18 starts "Christmas Carols Community Singing" from its Toronto store on seven Ontario stations for six days 9:10-9:30 a.m. Agency is Locke Johnson Co., Toronto. J. C. BUMBERG, former advertising and sales promotion manager of Ajax Tire & Rubber Corp. and Westminster Tire Corp., New York, has been released from AAF as staff sergeant. WOLCOTT & Co., Los Angeles (retail jeweler), new to radio, Dec. 7 started sponsoring six-weekly quarter-hour newscast by Van Des Autels on KFAC Los Angeles. Contract is for 52 weeks. Agency is The Tullis Co., Los Angeles. KELLY KAR Co., Los Angeles (used cars), adding to heavy local schedule on Dec. 5 started for 52 weeks sponsoring five-weekly transcribed repeat of Raymond Swing on KECA Hollywood. Agency is The Tullis Co., Los Angeles. MONROE W. GREENTHAL, released from the Army, has been appointed director of advertising, publicity and exploitation for United World Pictures, New York. JIM DOLEN, Los Angeles (used car dealer), is sponsoring schedule of 21 daily one-minute transcribed spot announcements on local stations KXLA KFVD KRKD KGFJ KIEV KMTR. Contracts are for 52 weeks. Firm also sponsors two 60-minute Sunday recorded musical programs on KFVD. Smith, Bull & McCreery, Hollywood, has account. FRONTIER FOODS Corp., Phoenix (potato chips), Dec. 3 started sponsoring thrice-weekly quarter-hour newscast on KOY Phoenix. Contract is for 52 weeks. Agency is Garfield & Guild, Los Angeles. WHITMAN PIANO Co., Los Angeles (retail), adding to local schedule on Jan. 6 starts weekly quarter-hour program of recorded music on KFAC Los Angeles. Firm also uses six weekly spot announcements on that station. The Tullis Co., Los Angeles, has account. SOUTHERN PACIFIC Co., San Francisco, in a continuing campaign is using 10 one-minute spot announcements weekly on KMPC Hollywood. Contract is for 13 weeks. Agency is Foote, Cone & Belding, San Francisco. STANDARD OIL Co. of California, San Francisco, Dec. 10 started using thricedaily spot announcements on KFAC Los Angeles. Contract is for 52 weeks. BBDO San Francisco has the account. Detivork Rccouiits New Business S. C. JOHNSON & SON, Brantford. Ont. (floor polish), Jan. 7 starts "Qui Suis-je?" on 6 CBC French network stations Mon. 9:30-10 p.m. Agency: Vickers & Benson, Montreal. S. & W. FINE FOODS, San Francisco. Dec. 24 starts for 52 weeks, "Rex Miller —News", on 39 Don Lee Pacific stations, Mon.-Wed.-Fri. 9:15-9:30 p.m. (PST). Agency: Brisacher, Van Norden & Staff, San Francisco. W. A. SHEAFFER PEN CO., Madison, la (pens and pencils), Dec. 16 started for 52 weeks "Sheaffer Parade" on 142 NBC and CBC stations Sun. 3-3:30 p.m. Agency: Russel M. Seeds Co., Chicago. POPULAR HOME Products, New York (Staze dental adhesive), Jan. 19 starts new musical variety program on full American network for 52 weeks, Sat. 9:30-10 a.m. Title of program undecided. Agency: Raymond Spector Co., N. Y. GENERAL MOTORS Corp., Dayton (Frigidaire division), Jan. 6 starts for 52 weeks "Hollywood Air Theatre" on full CBS network Sun. 2:30-3 p.m. Agency: Foote, Cone & Belding, N. Y. Net Renewals CARTER PRODUCTS, New York, on Jan. 6 renews for 52 weeks Jimmie Fidler on American stations, Sun. 9:45-10 p.m (EST). Agency: Small & Seiffer, New York. FORD MOTOR Co., Dearborn, Mich.. Dec. 1 renewed for 13 weeks "Ford Sunday Evening Hour" on full American network Sun. 8-9 p.m. Agency: Kenyon & Eckhardt, N. Y. BRISTOL MYERS Ltd., Montreal (Sal Hepatica, Vitalis), Jan. 1 renews "Alan Young Show" on 26 CBC Dominion network stations Tues. 8:30-9 p.m. with repeat to Pacific coast 11:30 p.m.-12 midnight. Agency: Ronalds Adv. Co., Montreal. MILES LABORATORIES Inc., Toronto (Alka Seltzer), Jan. 5 renews "National Barn Dance" on 26 CBC Dominion network stations Sat. 9-9:30 p.m. Agency: Cockfield Brown & Co., Toronto. STANDARD BRANDS Ltd., Montreal (Chase & Sanborn coffee, Tenderleaf tea), Jan. 6 renews for one year "Edgar Bergen and Charlie McCarthy Show" on 28 CBC Trans-Canada stations Sun. 8-8:30 p.m. Agency: J. Walter Thompson Co., Toronto. STERLING DRUGS Inc., Windsor, Ont. (Bayer Aspirin), renews on Jan. 1 for one year "Secrets du Dr. Morhanges" on 3 CBC French network stations Tues. 8-8:30 p.m. Agency: Dancer-Fitzgerald & Sample, Chicago. NBC Xmas Video TWO CHRISTMAS programs on NBC television were presented on its video station, WNBT New York, Dec. 9. "The Strange Christmas Dinner", adapted from the story by Margaret Cousins in this month's issue of Good Housekeeping Magazine, told the story of a modern Scrooge. "The Television Christmas Shopper", public service program, gave a preview of popular merchandise for the family now available in leading department and gifts stores. NBC Speakers RAYMOND F. GUY, NBC radio facilities engineer, addressed the New Jersey State Board of Professional Engineers and Land Surveyors on television, FM and international broadcasting Thursday, Dec. 13. Doris Ann, assistant employment manager of NBC, also spoke Dec. 13 on broadcasting opportunities to patients in the rehabilitation wing of the Army's Staten Island Area station hospital. Page 64 • December 17, 1945 BROADCASTING • Telecasting