Broadcasting (Oct - Dec 1945)

Effectively WJHP JOHN H. PERRY ASSOCIATES CARRYING ALL CBS MAJOR PROGRAMS M i : V ) THROUGHOUT J the tpjjpnr^ Folks Turn First to— WWL NEW ORLEANS 50,000 Watts Clear Channel BMB Study Ready BMB TECHNICAL Research Committee has approved bids on editing, coding-, tabulating and mailing for the first bureau study as submitted by Industrial Surveys Co. and Reuben H. Donnelly Corp., and has recommended their acceptance by the BMB board. Committee authorized the BMB staff to proceed with the completion of details on the proposed contracts, prior to board action. NAB Group Plans Study of Standards Proposed Revisions on Agenda For Code Committee Meet REVISION of the NAB Standards of Practice, drawn up at the Aug. 6-7 NAB Board of Directors meeting, will be considered Dec. 17-18 by the NAB Code Committee, meeting at the Palmer House, Chicago. Up for argument will be proposals to revise the standards governing news broadcasting. Proposed are further restrictions on advertising copy in five-minute news broadcasts, fixing the limit at 75 seconds. E. R. Vadeboncoeur, vice president of WSYR Syracuse and chairman of the NAB Radio News Committee, will offer committee views on news standards along with ideas he has developed in his experience as a newscaster and commentator. Recommendations to the NAB board will be considered, especially in connection with exceptions to the Standards of Practice section covering commercial programs and length of commercial portion, including participation programs. A recommendation may be made on five-minute newscasts. Also up for discussion will be reports of the Small Market Stations Committee and the Sales Managers Executive Committee. Hitchhiker and cowcatcher plugs will be considered. Possible recommendations covering this subject will be considered. Meeting agenda winds up with general discussion of the standards and suggestions for further revision. Chairman of the committee is Herbert Hollister, KANS Wichita. Other members are Edgar L. Bill, WMBD Peoria; Arthur B. Church, KMBC Kansas City; Henry P. Johnston, WSGN Birmingham; Merle S. Jones, WOL Washington ; Ed Yocum, KGHL Billings; Jan Schimek, CBS; William S. Hedges, NBC. Attending for the NAB headquarters staff will be A. D. Willard Jr., executive vice president; Edward M. Kirby, public relations counsel; Willard D. Egolf, special counsel. Board liaison committee consists of Paul W. Morency, WTIC Hartford, chairman; Hugh Terry, KLZ Denver; Campbell Arnoux, WTAR Norfolk. RFC Retains Surplus Agents But Plans Improved Handling SALES plan for war surplus radio and electronic equipment, which Surplus Property Administration had threatened to revoke, will be retained on a modified basis. Action was taken last week at a conference between executives of the Radio Manufacturers Assn. and SPA along with Reconstruction Finance Corp. RFC is U. S. sales agency for surplus producer and consumer goods. RMA and U. S. officials were named members of a joint committee which will screen the 230 manufacturers now acting as private agents for RFC. These firms have been warehousing, inspecting, repairing and selling radio equipment for RFC, receiving a 10% sales commission. Details of the agency contracts also will be reinspected. Danger of Dumping Revocation action was dropped when RMA pointed out the danger that large syndicates would obtain quantities of radio equipment and dump it on the market. RMA reminded that the highly technical items must be handled by experts and that a government-operated sales system would be inefficient and produce less revenue. Manufacturer agents now inspect and repair equipment. RFC had received complaints that cities, civic agencies and veterans were having difficulty obtaining surplus property. RMA reminded that U. S. regulations actually give such purchasers priority before surplus ever reaches manufacturer agents. Radio surplus has been small thus far but enormous quantities, running into billions, may be released in the near future. Sam H. Husbands, RFC director, declared he favored continuance of the RFC-industry program on a more efficient basis. Bond Geddes, RMA executive vice president, presented the argument for retention of the agent contract plan in the absence of A. S. Wells, Wells-Gardner Co., chairman of the RMA Reconversion Committee. Other RMA representatives at the conference included: M. F. Balcom, Sylvania Electric Products, RMA tube division chairman; Ernest Searing, International Resistance Co., parts division; W. J. Halligan, Hallicrafters Co., set and transmitter divisions; L. W. Teegarden, RCA; R. B. Kennett, Tung-Sol Lamp Works; J. G. Mayer, Hallicrafters Co.; A. L. Milk, Sylvania Electric Products; J. J. Clune, National Union Radio Corp.; E. H. Fritschel, General Electric Co.; Herman Krissman, Belmont Radio Corp.; G. E. Oliver, P. B. Rawley, Raytheon Corp.; Fred F. Ball, Crosley Corp.; F. S. Boland, Federal Telephone & Radio Corp.; James D. Secrest, RMA director of publications. Tak ing part also were Nathan L. Sil verberg and Charles E. Cohn, of Standard Arctutur. On the joint committee represent g ing SPA-RFC are: Stuart K. c Barnes, executive director, Office |a of Defense Supplies; R. C. Mc Curdy, assistant director, SPA Electronics Division; W. E. Vnzicker, RFC assistant treasurer G. A. Schwarz, assistant to director of RFC Office of Surplus Property; C. F. Baldwin Jr., executive eH assistant to Mr. Husbands. Mr. Wells will appoint a commit tee of five representing all seg ments of the radio industry to be committee members. A sixth mem ber will represent communications interests which have agent con tracts. WAJR Wins Promotion Award Given by Gillette (See picture on page 76) ii ■ ie. is; b It WAJR Morgantown, W. Va., gave^i, best local promotion to broadcasts of 1945 World Series, sponsored by Gillette Safety Razor Co. onL Mutual, according to results of| eoj contest in which WAJR received first prize — a portable typewriter. Additional merchandise prizesftIf were awarded to: WEBR WIBX WIBC CKLW WAZL WJEJ WHB WIP WGRC WHEB KTHT WCSC L" WHK WEIM CKOC Mutual reports that promotion activities of the stations, based on a kit provided by the MBS audi ence promotion department, was more consistent and showed higher degree of showmanship than in previous years. Average World Series Hooper rating of 26.2 was highest ince 1942 Page 96 • December 17, 1945 Westinghouse Electric Makes 5 Appointments FIVE APPOINTMENTS withinl»les the advertising department o Westinghouse Electric Corp.,1 Mansfield, O., have been made tel as initial step in preparing for ex-' tensive advertising. Appointments include J. R. Clemens, assistant manager of appliance advertising, in charge of product advertising, promotion and sales training; P. W. Endriss, assistant manager of ted appliance advertising, in charge of en full line advertising programs, con sumer education and the advertis-' \ ing and promotion of insecticide \ dispensers; E. J. Hegarty, man ager of sales training, in charge of development of production, and lion testing of wholesale and retail sales training plans; K. A. Donelson operations manager, office manager^ of advertising department; and J G. Baird, sales promotion manager ,Jvel in charge of full line sales promo tional activities for department and er, furniture stores. BROADCASTING • T e I e c a s t i n gfeo )f 1