Broadcasting (Oct - Dec 1945)

Page scan 0001205 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
0001205
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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WLW ANNOUNCES ANOTHER STEP FORWARD IN STATION AUDIENCE MEASUREMENT with NIELSEN RADIO INDEX This month, another chapter is added to the WLW story of progress in station audience measurement. Now — when FACTS about coverage and listening are increasingly vital, WLW becomes the first radio station anywhere to make available to its clients, its management, and its program department, the Nielsen Radio Index . . . mechanical measurement of minute-by-minute listening in an accurate cross-section of homes in the WLW Merchandise-Able Area. This is the fifth step in WLW's march toward FACTUAL time-buying information: 1940 — Merchandise-Able Area established 1941 — Hooperatings adopted 1942 — Cost Allocation System developed 1943 — First rural coincidentals 1945— NIELSEN RADIO INDEX adopted This is the Nielsen Aiidinjeter, which rec&ds every dial change, every minute of listening, 24 hours allay, year in and year out. It measures FACTS . . with perfect accuracy. With the start of the new year, this additional information about listening in the WLW area will enable us not only to show you the WLW story more accurately measured by standard yardsticks, PLUS new yardsticks never before available to us . . . but also to improve station operation and programming beyond even the high standards for which the Nation's Station is famous. WLW )