Broadcasting (Oct - Dec 1945)

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
0001302
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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BROADCASTING The Weekly ^ y Newsmagazine of Radio He** ninu SEATTLE • TACOMA HOME OWNERSHIP IN NATURAL SCENIC GRANDEUR The Pacific Northwest is famed for its home-ownership. Before the war, Seattle's home-ownership was 15% above the national average. Its present record is even more impressive. 55.8% of Seattle's homes now shelter owners. Seattle's citizens are substantial and well-to-do with the third highest income, per capita, of any major city in the United States. They enjoy living and recreational facilities found in few other parts of the world. KIRO is the only 50,000-watt station in this rich market ... it brings Columbia Programs to Seattle, Tacoma, and the prosperous surrounding country of the Pacific Northwest. THE PACIFIC NORTHWEST'S MOST POWERFUL STATION SEATTLE, WASH. 50,000 Watts 710 kc CBS Represented by FREE and PETERS, Inc. Published Weekly by Broadcasting Publications, Inc. Executive, Editorial, Advertising and Circulation Offices: 870 National Press Bldg. Washington 4, D. C. Telephone: ME 1022 IN THIS ISSUE . . . Radio Faces Brightest Year 15 Paul Porter Statement 15 Henry Wallace Statement 16 Judge Miller Statement 17 Number of Stations May Double in 1946 17 Radio Highlights, Headlines, 1945 17 Petrillo Problem Ready for Showdown 18 AFM Demands Are Top NAB Agenda 18 CBS Strengthens Programs 20 Sarnoff Foresees 'Radio Sight' Era 20 Woods Pays Tribute to Net Advertisers 20 Asch Irks Cosgrove and Vice Versa 22 AAAA Announces Four-Point Plan 26 Sugg to Be Manager of WKY 28 Kesten Sees Public Wish as Mandate 40 WE Strike Would Paralyze Telephone System 53 Set Makers See 1946 as Banner Year 58 CBS Plans Early TV Color Showing 58 Pre-Hearings Meetings Scheduled 61 State Dept. Considers Shortwave Fulure 63 Nets Stress Promotion in '46 64 Press Answers Petrillo Letter 65 Free American Radio Can Foster Unity 69 DEPARTMENTS Feature of Week Management Net Accounts 44 News 46 49 Our Respects To 38 42 Production 46 38 Programs 51 64 Promotion 50 10 Sellers of Sales 10 34 Sponsors 48 42 Sid Hix 16 48 Technical 50 At Washington Headquarters SOL TAISHOFF Editor and Publisher EDITORIAL ROBERT K, RICHARDS, Editorial Director Art King, Managing Editor; J. Frank Beatty. Bill Bailey, Associate Editors. STAFF: Jack Levy, Lawrence Christopher, Mary Zurhorst, Ruf us Crater, Norma Pugliese, Adele Porter, Molly Jackson. BUSINESS MAURY LONG, Business Manager Bub Breslau, Adv. Production Manager; Harry Stevens, Eleanor Carpenter, Cleo Katbas. AUDITING: B. T. Taishoff, Catherine Steele. Mildred Ra CIRCULATION BERNARD PLATT, Circulation Manager Dorothy Young, Herbert Hadley, Leslie He Page 6 • December 31, 1945 NEW YORK BUREAU 250 Park Ave. PLaza 6-8366 EDITORIAL: Bruce Robertson, New York Edwin H. James, Florence Small, Dorothy Macarow, Doris Gooch. ADVERTISING: S. J. Paul, New York Advertising Manager; Patricia Foley. CHICAGO BUREAU 360 N. Michigan Ave. CENtral 4115 Fred W. Sample, Manager; Jean Eldridge. HOLLYWOOD BUREAU 1509 North Vine St., Room 217. GLadstone 7353. David Glickman, Manager; Marjorie Barmettler. TORONTO BUREAU 417 Harbour Commission Bldg. ELgin 0776 J ames Montaenes, Manager. Broadcasting Magazine was founded in 1931 by Broadcasting Publications Inc., using title: Broadcasting— The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932 and Broadcast Reporter in 1933. * fleg. U. S. Pat. Office Copyright 19iS by Broadcasting Publications Inc. SUBSCRIPTION PRICE: $5.00 PER YEAR, 15c PER COPY BROADCASTING • Telecj