Broadcasting (Oct - Dec 1945)

Page scan 0001304 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1945
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Oct - Dec 1945)
Leaf #:
0001304
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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FIT THIS IMPORTANT MARKET INTO YOUR RADIO SCHEDULE! A 7 \ 1 A top ranking agricultural market — KBIX is the station folks in this area listen to! Spinach, peas, beans, cotton, corn, potatoes, cattle, and poultry are a few of the industries which bring over 25 million dollars annual retail sales to Muskogee alone! Covering this rich area, KBIX is the only station located in the 3rd City, 3rd Market in Oklahoma! Fit KBIX into your radio schedule now for outstanding results! THE ONLY STATION LOCATED IN THE 3 id gity 3 id 7%an&et IN OKLAHOMA affiliated with AMERICAN BROADCASTING CO., INC, OKLAHOMA NETWORK and Page 8 • December 31, 1945 BROADCASTING